什么是 UX 策略——以及为什么大多数团队都应该制定一份

A UX strategy is a short document that says what good looks like for the people using your product, and how the team plans to deliver it. That’s it. No frameworks, no McKinsey decks, no 113 slides.

UX 战略是一份简短的文档，它说明了对于使用你产品的人来说“优秀”是什么样的，以及团队计划如何实现它。仅此而已。没有框架，没有 McKinsey 演示文稿，没有 113 页的幻灯片。

When I join a project, one of the first things I do is ask if there’s a UX strategy in place. Most of the time there isn’t. Sometimes there’s a brand book, or a product roadmap, or a Notion page someone wrote a year ago and then forgot. Rarely is there a document that actually says: this is what we mean by a good experience, and this is how we’re going to get there.

当我加入一个项目时，我做的第一件事就是询问是否已经制定了 UX 策略。大多数时候并没有。有时会有品牌手册，或者产品路线图，或者某人在一年前写然后遗忘的 Notion 页面。很少有文档会真正说明：这就是我们对良好体验的定义，这就是我们将如何实现它。

It’s not that teams don’t care. They almost always do. It’s that nobody’s written it down, so the care gets spent in fifty different directions and the product ends up feeling like a committee made it. Which, in a way, it did.

并不是团队不在乎。他们几乎总是在乎的。只是没有人把它写下来，所以这份心思被分散到了五十个不同的方向，最终产品让人感觉像是由一个委员会拼凑出来的。从某种意义上说，事实也确实如此。

What a UX strategy actually is

UX策略到底是什么

The phrase trips people up, so I usually pull the two words apart.

这个词组容易让人困惑，所以我通常把这两个词拆开来看。

UX is what someone experiences when they use your product. Not what the product does — what it feels like to use. Two apps can have identical feature lists and feel completely different. iPhone and Android. Notion and Confluence. Linear and Jira. The features are the same on paper. The experience isn’t.

UX 是用户在使用你的产品时的体验。不是产品能做什么——而是使用它的感觉。两个应用可以有完全相同的功能列表，但感觉却截然不同。iPhone 和 Android。Notion 和 Confluence。Linear 和 Jira。纸面上的功能是一样的。但体验却不同。

Strategy, stripped of the consultant baggage, is three questions. Where are we now. Where do we want to be. How do we get there. That’s the whole shape of it. Everything else is detail.

策略，剥去咨询顾问的包袱，就是三个问题。我们现在在哪。我们想去哪。我们怎么去。这就是它的全貌。其他都是细节。

Put them together and a UX strategy is a document that answers those three questions specifically about the experience you’re building. Wha...