What a UX strategy is — and why most teams should write one
A UX strategy is a short document that says what good looks like for the people using your product, and how the team plans to deliver it. That’s it. No frameworks, no McKinsey decks, no 113 slides.
A UX strategy is a short document that says what good looks like for the people using your product, and how the team plans to deliver it. That’s it. No frameworks, no McKinsey decks, no 113 slides.
When I join a project, one of the first things I do is ask if there’s a UX strategy in place. Most of the time there isn’t. Sometimes there’s a brand book, or a product roadmap, or a Notion page someone wrote a year ago and then forgot. Rarely is there a document that actually says: this is what we mean by a good experience, and this is how we’re going to get there.
When I join a project, one of the first things I do is ask if there’s a UX strategy in place. Most of the time there isn’t. Sometimes there’s a brand book, or a product roadmap, or a Notion page someone wrote a year ago and then forgot. Rarely is there a document that actually says: this is what we mean by a good experience, and this is how we’re going to get there.
It’s not that teams don’t care. They almost always do. It’s that nobody’s written it down, so the care gets spent in fifty different directions and the product ends up feeling like a committee made it. Which, in a way, it did.
It’s not that teams don’t care. They almost always do. It’s that nobody’s written it down, so the care gets spent in fifty different directions and the product ends up feeling like a committee made it. Which, in a way, it did.
What a UX strategy actually is
What a UX strategy actually is
The phrase trips people up, so I usually pull the two words apart.
The phrase trips people up, so I usually pull the two words apart.
UX is what someone experiences when they use your product. Not what the product does — what it feels like to use. Two apps can have identical feature lists and feel completely different. iPhone and Android. Notion and Confluence. Linear and Jira. The features are th...