产品设计已失去

The ongoing tech layoffs have decimated UX and UI positions to such a degree that some have wondered whether the tech world has fallen out of love with the field of design.

持续不断的科技裁员已经严重削弱了用户体验（UX）和用户界面（UI）职位，以至于一些人纷纷猜测科技界是否已经对设计领域失去了热爱。

After several whirlwind years where design was hailed as the solution to everything, organizations are now deprioritizing design teams entirely. Executive-level design roles are slowly disappearing across corporate America. And even well-established practitioners within the design service industry were hit by the record layoffs that have swept through tech over the last two years.

在过去几年里，设计被誉为解决一切问题的方法，但现在组织完全不再优先考虑设计团队。高层设计职位正在逐渐消失，这在美国的企业中已经成为现实。即使是设计服务行业中的老牌从业者也受到了过去两年来席卷科技界的大规模裁员的影响。

These recent developments should serve as a wake up call to the field of product design, which I believe has lost its way a long time ago. Designers can bring immense value to the production of digital products, but our current product design practices too often fail to deliver value to both users and the organizations we serve. Designers have been painted into a corner and the only way out of this dead end is for our practices to evolve.

这些最近的发展应该对产品设计领域敲响警钟，我相信这个领域很久以前就已经迷失了方向。设计师可以为数字产品的生产带来巨大的价值，但我们当前的产品设计实践往往无法为用户和我们服务的组织提供价值。设计师被局限在一个死胡同中，唯一的出路是我们的实践必须进化。

There was a time when ‘design thinking’ was everywhere. Companies believed that designers were the key to creating functional, accessible, and joyful digital experiences, which spurred huge interest in building internal design capabilities within organizations of all sizes. That’s how we saw a “design arms race” in hiring through Silicon Valley and beyond, and companies like IBM investing $100 million to open design labs around the globe.

曾经有一段时间，“设计思维”无处不在。公司相信设计师是创造功能性、可访问和愉悦的数字体验的关键，这引发了在各种规模的组织内建立内部设计能力的巨大兴趣。这就是为什么我们在硅谷和其他地方看到了“设计人才争夺战”的原因，以及像IBM这样的公司投资1亿美元在全球范围内开设设计实验室。

The problem we face today, however, is that the promises at the heart of product design were never fully fulfilled. Instead of using this influence to create value for ...