内容创作副驾驶 - AI辅助产品上线

At Zalando, we strive to discover valuable use cases that benefit our customers and stakeholders by using AI-based approaches. Our team's primary mission is to enable content creation teams to produce and integrate best-in-class content for our customers in the most efficient way. We are building tools that streamline the content creation journey - from photo shooting, copyrighting to submission articles in Zalando shop in compliant way.

在Zalando，我们努力发现能够通过基于人工智能的方法为我们的客户和利益相关者带来价值的用例。我们团队的主要任务是使内容创建团队能够以最高效的方式为我们的客户产生和整合一流的内容。我们正在构建工具，以简化内容创建过程 - 从拍摄照片、撰写版权到在Zalando商店中提交文章，以符合规定。

Current Process

当前流程

Our colleagues responsible for Product understanding, Product Search, or our Zalando Assistant are extensively using Machine Learning approaches for feature extraction or similarity searches for products that are already onboarded to the Zalando platform. Yet, the content creation stage of the product onboarding is largely a manual process. Copywriters enrich attributes using a Content Creation Tool and perform Quality Assurance (QA) themselves to guarantee the four-eyes principle.

我们负责产品理解、产品搜索或者我们的Zalando助手广泛使用机器学习方法进行特征提取或相似性搜索，以对已经上线到Zalando平台的产品进行处理。然而，产品上线的内容创建阶段主要是一个手动过程。文案撰写人员使用内容创建工具丰富属性，并进行自我质量保证（QA），以确保双重审查原则。

After QA is completed, the article is published in the shop. The enriched attributes are then available to Zalando customers across Europe, making it easier to make informed purchasing decisions.

完成QA后，文章将在商店中发布。丰富的属性将对Zalando的欧洲客户提供便利，使其更容易做出明智的购买决策。

The Problem Statement

问题陈述

After analyzing the outcomes of our quality assurance processes, we've been consistently identifying opportunities to reduce error rates. As the manual process contributed to approximately 25% of the overall content production timeline, we've prioritized the development of assistive functions to support the QA process. These aim to streamline the detection and correction of defects in the earliest possible stage of content production in accordance with the Zalando content creation guides.

在分析我们的质量保证流程的结果后，我们一直在持续地发现减少错误率的机会。由于手...