非参与信号指南
Leif Sigerson | Sr. Data Scientist; Wendy Matheny | Sr. Lead Public Policy Manager
Leif Sigerson | 高级数据科学家; Wendy Matheny | 高级首席公共政策经理
User engagement is a critical signal used by Pinterest and other online platforms to determine which content to show users. However, it is widely known that optimizing purely for user engagement can surface content that is low-quality (e.g., “clickbait”), or even harmful. Our CEO, Bill Ready, explains that if we’re not careful, content ranking can surface the “car crash we can’t look away from”. On the other hand, “if you ask somebody after they saw the crash, ‘you want to see another one?’, the vast majority of people will say ‘Goodness no’”.
用户参与是Pinterest和其他在线平台用来确定向用户展示哪些内容的关键信号。然而，众所周知，仅仅为了用户参与而进行优化可能会展示低质量的内容（例如“点击诱饵”），甚至是有害的。我们的CEO Bill Ready在解释说，如果我们不小心，内容排序可能会展示“我们无法移开目光的车祸”。另一方面，“如果你在他们看到车祸之后问他们，‘你想再看一个吗？’，绝大多数人会说‘当然不想’。”
In this blog, we will discuss Non-Engagement Signals, a critical component to ensure we don’t optimize for “the car crash we can’t look away from.” We’ll look at how companies can leverage the new “Field Guide to Non-Engagement Signals”, published by authors from Pinterest and other institutions, to benefit both their users and their business. Ultimately, we hope more companies will adopt Non-Engagement Signals and work together collaboratively to build a more inspired Internet.
在这篇博客中，我们将讨论非参与信号，这是确保我们不会优化“我们无法移开目光的车祸”的关键组成部分。我们将探讨公司如何利用由Pinterest和其他机构的作者发布的新的“非参与信号现场指南”来使用户和业务受益。最终，我们希望更多公司采用非参与信号，并共同合作构建一个更有灵感的互联网。
What are Non-Engagement Signals and Why Are They Important?
什么是非参与信号，为什么它们很重要？
Non-Engagement Signals usually come from two sources:
非参与信号通常来自两个来源：
- In-app surveys, where users can directly tell us about the platform (see the example survey from Pinterest below)
- 应用内调查，用户可以直接告诉我们有关平台的信息（请参考下面Pinterest的示例调查）
- Independent assessments of content quality, usually generated by manual labeling
- 通常由手动标注生成的内容质量的独立评估
Beyond providing an important balance to engagement signals in our content ranking, Non-Engagement Signals help Pinterest put our values ...