紧迫感如何促进 Duolingo 的发展

Years ago we set out on a mission to develop the world's best education and make it universally accessible. To succeed, we need to bring Duolingo to as many people as possible, and for the last several years, we've been on a major run of user growth. Our Daily Active Users (DAUs), Monthly Active Users (MAUs) and New Users have all grown exponentially, but we pay closest attention to Daily Active Users (learn more about our most meaningful metrics here). 

多年前，我们开始了一项任务，即开发世界上最好的教育，并使其普及化。为了成功，我们需要将Duolingo带给尽可能多的人，过去几年中，我们一直在大力增长用户。我们的日活跃用户（DAU），月活跃用户（MAU）和新用户都呈指数增长，但我们最关注的是日活跃用户（了解有关我们最有意义的指标的更多信息在这里）。

At the start of 2022, we combined several growth-related teams into a single "Growth Area" at Duolingo in order to ensure one area of responsibility with the shared goal of growing DAUs. As a co-lead of this new Growth Area, and having worked on growth at Duolingo for four years at that point, I made a doc called "Colombo's Musings on Growth" with some opinions on what I felt was driving our growth and how we could keep up the momentum. It seemed to resonate well with my fellow Duos, and this post is an attempt to share one of the "musings" with a larger audience.

在2022年初，我们将几个与增长相关的团队合并为Duolingo的一个“增长区域”，以确保一个负责任的区域，共同目标是增加DAU。作为这个新增长区域的联合领导，并在那时在Duolingo工作了四年的增长，我制作了一份名为“Colombo's Musings on Growth”的文档，其中包含了一些我认为推动我们增长的观点以及我们如何保持势头。这似乎与我的Duos同事产生了共鸣，这篇文章是试图与更广泛的受众分享其中的一个“思考”。

The secret to Duolingo growth

Duolingo增长的秘密

The principle we'll dive into today is how a sense of urgency leads to compound growth.

今天我们要深入探讨的原则是紧迫感导致复合增长。

To get the best long-term gains, you should always have a sense of urgency. When growth teams set their goals, they typically look at the forecast of what is expected to come under the current status-quo, then aim for something significantly higher. Therefore, inertia will never grow the user base at the rate you aim for. It takes a relentless focus on shipping wins in order to hit those goals. We are very fortunate to have strong word-of-mouth: even with our extremely successful marketin...