Airbnb旅行笔记本

The above brief was given during the Airbnb + Adobe Creative Jam held during April 2020 for US, UK and Canadian students. Unfortunately the competition was not open to Australian students, meaning I could not participate. However, I thought it would work as a good practice brief that I could do in my own time as a way to really delve into the UX design process through research, ideation and testing.

上述简报是在2020年4月期间为美国、英国和加拿大学生举办的Airbnb + Adobe Creative Jam活动中给出的。不幸的是，这次比赛不对澳大利亚学生开放，这意味着我不能参加。然而，我认为这将是一个很好的实践简报，我可以在自己的时间内完成，作为一种通过研究、构思和测试真正深入用户体验设计过程的方式。

Research

研究

To start, I created an ecosystem map to brainstorm the Who, What, When, Why, and How of travelling. I based it off of what my friends and I do when we travel and what apps we typically use. This helped me decide on what areas to focus on when conducting user research.

首先，我创建了一个生态系统地图，对旅行的 "谁"、"什么"、"何时"、"为什么 "和 "如何 "进行头脑风暴。我根据我的朋友和我在旅行时做的事情以及我们通常使用的应用程序。这帮助我决定在进行用户研究时应该关注哪些领域。

I decided to create surveys as they would be a quick, easy and effective method to gather data during lockdown. I asked 10 of my family and friends (ages ranging from 20 - 64 who had all travelled at least once in the last year) to fill out a survey regarding their travel experiences, with questions particularly focusing on how they plan and document their trips.

我决定创建调查问卷，因为这将是一个快速、简单和有效的方法来收集封锁期间的数据。我请我的10位家人和朋友（年龄从20岁到64岁不等，他们在过去一年中都至少旅行过一次）填写一份关于他们旅行经历的调查，问题特别集中在他们如何计划和记录他们的旅行。

Through the survey, I discovered the motivations and pain points associated with documenting trips. The survey revealed several insights:
I also analysed other travel documenting apps such as Trips by Lonely Planet, Tripcast and Polarsteps to see what they did well and what could be improved upon. Some of their strengths included easy to use content editors and the ability to post real time updates, however I found that all of their community features could be improved. I created a persona based on the insights found from the research. This would help me focus on designing for a target user and thei...