How we built AI face cropping for Images

2025-08-20

11 min read

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During Developer Week 2024, we introduced AI face cropping in private beta. This feature automatically crops images around detected faces, and marks the first release in our upcoming suite of AI image manipulation capabilities.

AI face cropping is now available in Images for everyone. To bring this feature to general availability, we moved our CPU-based prototype to a GPU-based implementation in Workers AI, enabling us to address a number of technical challenges, including memory leaks that could hamper large-scale use.

^{Photograph by} ^{Suad Kamardeen (@suadkamardeen) on Unsplash}

Turning raw images into production-ready assets

We developed face cropping with two particular use cases in mind:

Social media platforms and AI chatbots. We observed a lot of traffic from customers who use Images to turn unedited images of people into smaller profile pictures in neat, fixed shapes.

E-commerce platforms. The same product photo might appear in a grid of thumbnails on a gallery page, then again on an individual product page with...