构建魔镜:使用 Remix 的 AI 零售体验
As online shopping has become frictionless, the value of physical retail has shifted. Increasingly, the brands that generate the most hype (and sales) are the ones that turn in-store shopping into an experience.
随着在线购物变得顺畅无阻,实体零售的价值发生了转变。越来越多制造最多热议(和销售)的品牌是将店内购物转变为一种体验的那些品牌。
In a world where almost anything can be delivered to your door, showing up in person has become a kind of signal. The best brands are leaning into that shift by creating moments that feel interactive, surprising, and personalized.
在一个几乎任何东西都能送到你家门口的世界里,亲自出现已经成为一种信号。最好的品牌正在顺应这一转变,创造出感觉互动、惊喜且个性化的时刻。
One format we’ve been experimenting with at Shopify is something we call a “magic mirror.” It's an AI-powered mirror that you can customize to reflect personalized messages to your customers.
我们在 Shopify 实验的一种格式是我们称之为“魔法镜”的东西。它是一个您可以自定义以向客户反射个性化消息的 AI 驱动的镜子。
A magic mirror looks ordinary, but behind the glass sits a display and a hidden camera that allows it to see and respond to the person standing in front of it. Powered by AI, the mirror can recognize visual signals (what someone is wearing, how they move, etc.) and respond with custom messages and animations. It can also interact with other systems or peripherals to do things like generate a discount code or print a receipt. Mirror interactions take less than one minute per guest, which makes it scalable for even the busiest retail stores.
魔镜看起来很普通,但玻璃后面有一个显示屏和隐藏的摄像头,让它能看到并回应站在它面前的人。由 AI 驱动,镜子可以识别视觉信号(某人穿什么、如何移动等),并以自定义消息和动画回应。它还可以与其他系统或外围设备交互,做诸如生成折扣码或打印收据的事情。镜子互动每位客人不到一分钟,这使得它即使在最繁忙的零售店也能扩展。

Our first version of this concept focused on one specific use case: makeup shade matching for Rare Beauty. Guests could press a button to find out their perfect shade of blush and enter their email to have that metadata synced to their customer profile. But shade matching is just one potential ‘mode.’ Magic mirrors can generate all kinds of custom responses:
我们的第一个版本专注于一个特定用例:Rare Beauty 的化妆品色号匹配。客人可以按下一个按钮来找出他们完美的腮红色号,并输入他们的电子邮件将该元数据同步到他们的客户资料中。但是色号匹配只是一个潜在的‘模式。’ 魔镜可以生成各种自定义响应:
- deliver heartfelt complimen...