Jupiter: 基于配置的广告技术批量导入平台

Uber’s mission is to reimagine the way the world moves for the better and provide earning opportunities globally through its marketplace. One effective approach to bring the Uber brand and marketplace closer to people is to invest in paid marketing strategies.

Uber的使命是通过其市场，重新构想世界移动方式，为全球提供赚钱机会。将Uber品牌和市场与人们更紧密地联系起来的一种有效方法是投资付费营销策略。

Achieving an optimal equilibrium in the marketplace necessitates the continuous activity of a balance between supply and demand. This requires creating an environment that is affordable for spenders while remaining a great earning opportunity for earners. One approach to accomplishing this goal is by consistently introducing new users to the marketplace, an ongoing process that involves promoting Uber’s marketplace offerings across diverse marketing platforms such as Google, Meta, Apple, and others.

在市场中实现最佳平衡需要保持供需之间的持续活动平衡。这需要创建一个对于花费者来说价格合理，同时对于赚钱者来说是一个很好的赚钱机会的环境。实现这一目标的一种方法是不断向市场引入新用户，这是一个持续进行的过程，涉及在谷歌、Meta、苹果等各种营销平台上推广Uber的市场产品。

Given that these are paid advertisements, our marketing teams continuously develop strategies to rapidly onboard more users to the platform. Therefore, receiving timely signals from these vendors is crucial for us to refine our approach effectively.

鉴于这些是付费广告，我们的营销团队不断开发策略，以快速吸引更多用户到平台上。因此，及时从这些供应商那里接收信号对我们有效地改进方法至关重要。

This blog post aims to explore the constraints and difficulties encountered by our legacy ingestion system, MaRS (Marketing Reporting Service), responsible for gathering ad signals from external ad partners at fixed intervals. Furthermore, we will address how we enhanced our marketing operations through technological advancements and attained scalability by implementing our new system, Jupiter.

本博客旨在探讨我们的传统摄入系统 MaRS（营销报告服务）所遇到的限制和困难，该系统负责定期从外部广告合作伙伴收集广告信号。此外，我们还将介绍如何通过技术进步增强我们的营销运营，并通过实施我们的新系统 Jupiter 实现可扩展性。

In this blog, we have described paid marketing as a domain, while ad tech represents the systems within that same domain. These terms can be used interchangeably within this context.

在本博客中，我们将付费营销描述为一个领域，而广告技术代表该领域内的系统。在这个上下文中，这些术语可以互换使用...