如何打造开创性的产品：经理的指南

In this three-part series, we’re talking to leaders and managers from teams at Shopify, Ironclad, Twitch, Uber, and more to learn about how they’re rethinking the way they work to keep pace with the outsized change in work right now.

在这个由三部分组成的系列中，我们将与Shopify、Ironclad、Twitch、Uber等公司团队的领导和经理交谈，了解他们如何重新思考他们的工作方式，以跟上当前工作中的巨大变化。

When it comes to shipping great products, clarity is everything. The better teams understand what they’re producing, why they’re doing it, and how they can get it done, the easier it’ll be to focus on shipping products that customers love.

当涉及到运送伟大的产品时，明确性是一切。团队越是了解他们在生产什么，为什么要这样做，以及如何能够完成，就越容易专注于运送客户喜爱的产品。

As a people manager, you play the role of head curator, guiding your teams toward the most promising solution, then helping them realize it (and ignore everything that might get in their way). “It boils down to: How are we improving the customer’s journey and driving value?” says Oura Ring VP of Growth Manbir Sodhia. “Can we do that and make a positive impact on ROI? If we can do that, it’s ours for the taking.”

作为一名人事经理，你扮演着首席策划者的角色，引导你的团队找到最有前途的解决方案，然后帮助他们实现它（并忽略一切可能阻碍他们的因素）。"归根结底是：我们如何改善客户的旅程并推动价值？"Oura Ring增长副总裁Manbir Sodhia说。"我们能做到这一点并对投资回报率产生积极影响吗？如果我们能做到这一点，它就是我们的了。"

Here, Sodhia and other experts from Shopify, Ironclad, Work & Co., and Super share their secrets for building products that get results.

在这里，Sodhia和其他来自Shopify、Ironclad、Work & Co.和Super的专家们分享了他们打造能产生效果的产品的秘诀。

Design for customers, not OKRs

为客户设计，而不是为OKRs设计

“Don’t ship the org chart!” It’s the ultimate warning against corporate dysfunction. When teams design products that reflect the hierarchy of their company and not the actual wants and needs of customers, everyone suffers.

"不要运送组织结构图！"这是对企业功能紊乱的终极警告。当团队设计的产品反映了他们公司的等级制度，而不是客户的实际愿望和需求，每个人都会受到影响。

Avoid this pitfall by thinking beyond Objectives and Key Results. “Designs fall over when they're developed in a vacuum of product requirements that are narrowly focused on a locally optimized goal,” says Shopify Senior UX Manager Katarina Batina. At Shopify, a multinational comme...