值得问的商业问题

This is a list of questions I’ve collected over the years that resonate with my business and product philosophies.

这是我多年来收集的一些问题，与我的业务和产品哲学共鸣。

Most are not original and were collected from or inspired by various books, articles or talks.

大多数灵感并非原创，而是来自于各种书籍、文章或演讲。

These primarily apply to ‘tech’ businesses, but every business must become a ‘tech’ business to some extent to thrive these days.

这些主要适用于“科技”企业，但是现在每个企业都必须在某种程度上成为“科技”企业才能蓬勃发展。

How do we get customers in the door?
我们如何吸引顾客进门？
How do we get customers to the “wow” moment quickly?
我们如何让客户快速达到“哇”时刻？
How do we deliver value as often as possible?
我们如何尽可能经常地提供价值？
Why don’t customers buy? Why don’t they stay? Do we know?
为什么客户不购买？为什么他们不留下？我们知道吗？
Does our product make things easier or help our customers serve their clients better?
我们的产品是否能够使事情变得更容易，或者帮助我们的客户更好地服务他们的客户？
How do we make it so customers using our product are significantly better off than before?
我们如何使使用我们产品的客户比以前显着更好？
How do we understand what people think they want and translate the value of our products into their terms?
我们如何理解人们认为他们想要什么，并将我们产品的价值转化为他们的术语？
Are we starting with technology or with customers? We should start with customers and work back towards the tech because the tech is just a tool to solve customer problems.
我们是从技术还是从客户开始？我们应该从客户开始，然后再回到技术，因为技术只是解决客户问题的工具。
How do we sell the innovation, not the product?
我们如何销售创新而不是产品本身？
When customers use our product, how do we want it to change them? How do we sell that vision to get them to switch?
当客户使用我们的产品时，我们希望它如何改变他们？我们如何销售这个愿景，让他们转换？
What value does this deliver to customers?
这给客户带来了什么价值？
Are we doing what’s right for the customer? Always? No matter what?
我们是否一直为客户做正确的事情？无论如何？
Are we building a business around products customers love to use?
我们是否正在建立一个围绕客户喜爱使用的产品的业务？
Companies invested in the way things used to be and predicated on old assumptions die. What assumptions is our business based on? Are they still true? Will they continue to be?
那些投资于过去的方式并基于旧的假设的公司将会消亡。我们的业务基于什么假设？它们仍然正确吗？它们将继续吗？
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