我们这里不卖马鞍

Patrick: [00:02:05] My guest today is Stewart Butterfield, founder, and CEO of Slack. Stewart's 2014 essay, Why We Don't Sell Saddles Here, had a massive impact on my own business journey, which made this discussion extra special. During our conversation, we discuss the concept of owner's delusion, how to frame the boundaries between product and market, and the challenge of changing people's mental models and behavior when introducing innovative products. I hope you enjoy this great conversation with Stewart Butterfield.

帕特里克：[00:02:05] 我今天的嘉宾是斯图尔特-巴特菲尔德，他是Slack的创始人，也是CEO。斯图尔特在2014年发表的文章《我们为什么不在这里卖马鞍》对我自己的创业历程产生了巨大的影响，这使得这次讨论格外特别。在我们的谈话中，我们讨论了所有者的错觉的概念，如何确定产品和市场之间的界限，以及在引入创新产品时改变人们的心理模式和行为的挑战。我希望你喜欢与斯图尔特-巴特菲尔德的这次精彩对话。

We Don't Sell Saddles Here

我们这里不卖马鞍

Patrick: [00:02:51] I found an interesting place to begin our discussion because of something that happened to me in 2017, so I took over our asset management business back then, and probably like any new CEO, I was a little bit floundering trying to figure out what I was going to do, what direction to take the business. There was a couple pieces of content that really influenced my direction. One was Positioning, a book about marketing. Another was this amazing video called Inventing on Principle by a programmer named Bret Victor, and a third was an essay that you wrote in 2014 called, We Don't Sell Saddles Here. I have to begin our discussion with that essay. Could you give us the background of why you wrote it and sort of what the main message was? And I'll have probably several questions about it because it was so influential on me personally.

帕特里克：[00:02:51] 我找到了一个有趣的地方来开始我们的讨论，因为在2017年发生在我身上的事情，所以我在那时接管了我们的资产管理业务，可能像任何新的首席执行官一样，我有点飘飘然，试图弄清楚我要做什么，要把业务带到什么方向。有几篇内容真正影响了我的方向。一个是《定位》，一本关于营销的书。另一个是一个叫布雷特-维克多的程序员制作的名为 "原则性发明 "的惊人视频，第三个是你在2014年写的一篇文章，名为《我们不在这里卖马鞍》。我必须以这篇文章开始我们的讨论。你能给我们介绍一下你为什么写这篇文章的背景以及主要信息是什么吗？我可能会有几个关于它的问题，因为它对我个人有很大影响。

Stewart: [00:03:33] Sure. Thank you. I guess there's two interconnected messages in there. One of them is to really focus on the ...