问题-解决方案的契合度
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“Before investing months or years of effort towards building a product, the first step is determining if this product is something worth doing.” – Ash Maurya, Running Lean
"在投入数月或数年的精力去打造一个产品之前,首先要确定这个产品是否值得做。"-Ash Maurya,Running Lean
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Don’t start building any solution before making sure you achieved Problem-Solution Fit. We can say you achieved Problem-Solution Fit if you have:
在确保你实现了问题与解决方案的匹配之前,不要开始建立任何解决方案。如果你做到了,我们就可以说你实现了问题与解决方案的契合。
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“It’s very difficult to build a business around a “nice to have” product, so you should keep your burn low while you iterate your core experience to make it a “must have”.” – Sean Ellis
"围绕一个 "不错的产品 "建立一个企业是非常困难的,所以你应该保持低燃烧,同时迭代你的核心体验,使其成为一个 "必须的"。-肖恩-埃利斯
Why 12 customers minimim? Because to achieve Product-Market Fit we should have at least 40% of our customers (in a minimum universe of 30 customers) very disappointed if they no longer can use our product.
为什么是最小的12个客户?因为要实现产品与市场的契合,我们应该让至少40%的客户(在30个客户的最小范围内)在不再使用我们的产品时感到非常失望。
“Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.” – Why You Only Need to Test with 5 Users – Jakob Nielsen
"精心设计的可用性测试是一种资源的浪费。最好的结果来自于测试不超过5个用户,并且在你能承受的范围内进行尽可能多的小测试"。-为什么你只需要对5个用户进行测试-Jakob Nielsen
If you don’t know in-person at least 30 personas in your business, how do you think you can scale this business to 100K people around the globe?
如果你在你的业务中不亲自认识至少30个角色,你认为你如何能将这项业务扩展到全球各地的10万人?
“For 1000 customers you need 100. For 100 customers you need 10. The moment you think you need 10 customers to start a business it becames manageable.” – Brant Cooper
"对于1000个客户,你需要100个。对于100个客户,你需要10个。当你认为你需要10个客户来创业的时候,它就变得可控了。"- 布兰特-库珀
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Before achieving Problem-Solution Fit, the ideal revenue model for early adopters is Referral.
在实现 "问题-解决方案匹配 "之前,早期采用者的理想收入模式是推荐。
You don’t need to ask money to your first early adopters, but you have to ask them to write testimonies and to convince at least one other customer to try your solution. If an early ado...