数据驱动的决策。谷歌的 "50度蓝 "实验
The shades of blue across other social platforms. https://imgur.com/gallery/uzzIs
其他社交平台上的蓝色阴影。https://imgur.com/gallery/uzzIs
When you do a Google Search, you have these ads with the links that lead to other websites. Does the colour of the links matter as long as we are getting what we are searching for?
当你做谷歌搜索时，你会看到这些广告，其中有通往其他网站的链接。只要我们得到我们正在搜索的东西，链接的颜色是否重要？
Evidently, it does matter!
显而易见，这确实很重要!
A question that was discussed:
一个被讨论的问题。
What would make more users click on these links? The relevance of the ad and the external website apart, what else could be done to ensure more clicks?
怎样才能让更多的用户点击这些链接？除了广告和外部网站的相关性之外，还可以做什么来确保更多的点击？
Enter the ’50 shades of blue’ experiment. Headed by Marissa Meyer herself when she was Google’s head of product, this experiment was first ridiculed at.
进入 "50度蓝色 "实验。由玛丽莎-梅耶尔在担任谷歌产品负责人时亲自主持，这个实验首先在......被嘲笑。
Could a slight variation in colour really have a sizeable impact?
颜色上的微小变化真的会有很大的影响吗？
Today, we do have a lot of data, but very less information!
今天，我们确实有很多数据，但信息却非常少!
How did a Data company such as Google come up with the ‘right’ shade of blue to use in its links?
像谷歌这样的数据公司是如何想出在其链接中使用 "正确 "的蓝色阴影的呢？
The process:
这个过程。
In the world of user experience research, A/B testing is a commonly used methodology.
在用户体验研究领域，A/B测试是一种常用的方法。
It consists of using two variants of a single variable — it could be a screen, a web page, a form, anything that an individual is going to interact with. Based on the feedback, the variant with more acceptance is taken up for implementation.
它包括使用一个单一变量的两个变体--它可以是一个屏幕、一个网页、一个表格，任何个人要与之互动的东西。根据反馈，接受度较高的变量将被用于实施。
This is an example of how it looks:
这是一个关于它的外观的例子。
Image credit: By Maxime Lorant — https://commons.wikimedia.org/wiki/File:A-B_testing_simple_example.png, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=52602931
图片来源：Maxime Lorant- https://commons.wikimedia.org/wiki/File:A-B_testing_simple_example.png, CC BY-SA 4.0,https://commons.wikimedia.org/w/index.php?curid=52602931
In the above example, the Green ‘Learn more’ CTA would have bee...