建立Myntra的视频平台。第一部分
This article is the first in the series on ‘Building Myntra’s Video Platform’
本文是 "建立Myntra的视频平台 "系列的第一篇文章。
The way people consume content globally is changing rapidly. Gone are the days when people were content with just images. People have graduated from images to long videos to short videos to GIFs. The easy access to the internet via 4G enabled by low data cost have made video consumption not a luxury but a necessity. Upcoming technologies such as 5G which are on the way will further propel this behavior. Internet-first companies like Netflix, Instagram, TikTok and Youtube’s success primarily rides on their cutting-edge video features.
全球人们消费内容的方式正在迅速变化。人们只满足于图片的时代已经过去了。人们已经从图片到长视频到短视频再到GIFs。通过低数据成本的4G网络的便捷访问，使视频消费不再是一种奢侈品，而是一种必需品。即将到来的技术，如5G，将进一步推动这种行为。像Netflix、Instagram、TikTok和Youtube这样的互联网第一公司的成功主要取决于其尖端的视频功能。
As per Youtube ‘s survey“1 in 2 Gen Zers and millennials say “they don’t know how they’d get through life” without video.”
根据Youtube的调查，"每两个Z世代和千禧一代中就有一个人说，如果没有视频，他们"不知道如何度过生活"。
Other interesting insights available: https://www.thinkwithgoogle.com/feature/youtube-video-data-watching-habits/
有其他有趣的见解。 https://www.thinkwithgoogle.com/feature/youtube-video-data-watching-habits/
Touching upon this in more detail is the the new Ericsson Mobility Report published by Ericsson in November 2021 that states:
爱立信在2021年11月发布的新的《爱立信移动报告》更详细地谈到了这一点，该报告指出。
- The average traffic per smartphone in the India region is the second-highest globally at 18.4GB per month and is projected to grow to around 50GB per month in 2027
- 印度地区每部智能手机的平均流量是全球第二高的，每月18.4GB，预计2027年将增长到每月约50GB。
- An increase in average data volume per subscription will be fuelled primarily by more viewing of video content.
- 每个用户的平均数据量的增加将主要由更多的视频内容观看来推动。
- 5G will account for 39% of all mobile subscriptions in India by 2027.
- 到2027年，5G将占到印度所有移动用户的39%。
- In one of the studies by Ericsson and FET it was observed that people in Taiwan are moving from 4G to 5G and one of the main contributions to the high data usage is video streaming services.
- 在爱立信和FET的一项研究中观察到，台湾的人们正在从4G转向...