建立Lyft的应用内信息平台

We believe that relevant messaging is at the heart of our mission to improve people’s lives with the world’s best transportation.

我们相信，相关的信息传递是我们的使命的核心，即用世界上最好的交通工具改善人们的生活。

Our Comms Platform team’s mission is to be an extension of the Lyft product surface, delivering reliably great experiences and customer value for Lyft users. All messaging via Comms Platform is delivered to the right user at the right time with the right context to maximize engagement while preventing bad user experiences.

我们通信平台团队的任务是成为Lyft产品表面的延伸，为Lyft用户提供可靠的良好体验和客户价值。所有通过通信平台发出的信息都在正确的时间和正确的背景下传递给正确的用户，以最大限度地提高参与度，同时防止不良的用户体验。

In this blog post, we will discuss our journey of building Lyft’s in-app messaging platform. We started with one use case, created an impactful product, and then converted it into a platform.

在这篇博文中，我们将讨论我们建立Lyft的应用内消息平台的历程。我们从一个用例开始，创造了一个有影响力的产品，然后将其转化为一个平台。

Do we need another messaging channel?

我们是否需要另一个信息传递渠道？

Although we already utilized various ESPN messaging channels (Email, SMS, and Push Notifications), we noticed that while these were effective in gaining the attention of our riders, we did not cater well to our active riders or provide them with relevant messaging while they were interacting with the app.

尽管我们已经利用了各种ESPN信息渠道（电子邮件、短信和推送通知），但我们注意到，虽然这些渠道能有效地吸引乘客的注意力，但我们没有很好地迎合活跃的乘客，也没有在他们与应用程序互动时为他们提供相关的信息。

Lyft’s business has a large operational component to it. Local regulation and legislation have an impact on riders’ experiences. For example, there were changes in the curbside pickup rules at LAX, and riders could not be picked up at the curbside unless they were traveling via Lux mode. This information was new to many riders from other states who were used to being picked up at the curbsides of their home airports. It was crucial to provide this information as soon as we detected a rider was at LAX and looking for a ride. While we could use our ESPN channels to notify users, these channels could also distract them from their primary task of requesting a ride (i.e., by having to open an email or read a push n...