使用3W3框架的产品发现
According to the late Harvard Business School professor Clayton Christensen, each year 30,000 new products are launched — and 95 percent of them fail. It is clear that:
根据已故哈佛商学院教授克莱顿-克里斯坦森（Clayton Christensen）的说法，每年有30,000种新产品被推出--其中95%的产品都失败。很明显，。
- Most new product ideas fail
- 大多数新产品创意都会失败
- It is difficult to predict which ideas will succeed and which won’t, irrespective of how senior and experienced you are
- 很难预测哪些想法会成功，哪些不会，无论你有多高的资历和经验。
Therefore, the sooner we can discover if our product ideas won’t work, the better it is because we will save both time and money by not working on the wrong ones.
因此，我们越早发现我们的产品创意是否行不通，就越好，因为我们不会在错误的产品上下功夫，从而节省时间和金钱。
Product discovery is the process of ideating and ascertaining if, why, and which ideas should be built into products or features.
产品发现是一个构思的过程，并确定是否、为什么以及哪些想法应该被纳入产品或功能。
Purposeful product discovery helps mitigate the 4 big risks:
有目的的产品发现有助于减轻4大风险。
- Value risk (whether customers will buy it or users will choose to use it)
- 价值风险（客户是否会购买或用户是否会选择使用）。
- Usability risk (whether users can figure out how to use it)
- 可用性风险（用户是否能搞清楚如何使用）。
- Feasibility risk (whether our engineers can build what we need with the time, skills, and technology we have)
- 可行性风险（我们的工程师是否能用我们的时间、技能和技术建造我们所需要的东西？
- Business viability risk (whether this solution also works for the various aspects of our business)
- 业务可行性风险（这个解决方案是否也适用于我们业务的各个环节
Product discovery requires both intuition & a logical approach
产品发现需要直觉和逻辑方法
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” –Albert Einstein
"如果我有一个小时来解决一个问题，我会花55分钟思考问题，5分钟思考解决方案。"-阿尔伯特-爱因斯坦
This quote by Albert Einstein captures the essence of what is Product Space vs. Solution Space. Unlike Engineers and Designers who spend most of their time solving a given problem, Product Managers must spend most of their time evaluating which problems are valuable to solve, then framing the problems well, and finally validating if the product solutions to these problems are usable, useful, and viable.
爱因斯坦的这...