Amazon.com Inc.运营管理：10项决定，生产力
Amazon Tower II (Rufus Block 19) in February 2016. Amazon.com Inc.’s operations management tackles the 10 strategic decision areas through automation and HR development for optimal e-commerce productivity. (Photo: Public Domain)
2016年2月，亚马逊大厦二期（Rufus Block 19）。亚马逊公司的运营管理通过自动化和人力资源开发解决10个战略决策领域的问题，以实现最佳的电子商务生产力。(图片：公共领域)
Amazon.com Inc.’s e-commerce success depends on the high efficiency achieved in its operations management (OM), which directly determines productivity. The company must address the concerns of the 10 strategic decision areas of operations management to optimize productivity. As the leading player in the e-commerce industry, Amazon is an example of the significance of technologically supported productivity for optimal efficiency of services. These 10 strategic decisions of operations management become increasingly complex, as the organization continues to expand and diversify its business. Continuous improvement can help enhance the capabilities of Amazon in maintaining adequate support for operations despite global expansion and the broadening of the product mix [Read: Amazon’s Product Mix, Marketing Mix]. Through effective operations management, Amazon keeps its lead in online retail and the e-commerce market.
亚马逊公司的电子商务成功取决于其运营管理（OM）所取得的高效率，这直接决定了生产力。该公司必须解决运营管理的10个战略决策领域的问题，以优化生产力。作为电子商务行业的领头羊，亚马逊是一个例子，说明了技术支持下的生产力对于优化服务效率的意义。随着组织业务的不断扩展和多样化，运营管理的这10项战略决策也变得越来越复杂。持续的改进可以帮助提高亚马逊在全球扩张和扩大产品组合的情况下保持对运营的充分支持的能力[阅读：亚马逊的产品组合，营销组合]。通过有效的运营管理，亚马逊保持其在在线零售和电子商务市场的领先地位。
Amazon ensures that its operations management (OM) efforts satisfy the 10 strategic decision areas of its e-commerce business. With expanding operations in addition to online retail business, Amazon.com Inc. must continue adjusting its operations management approach for the corresponding changes in these strategic decision areas.
亚马逊 确保其运营管理（OM）工作满足其电子商务业务的10个战略决策领域。随着在线零售业务以外的业务不断扩大，亚马逊公司必须继续调整其运营管理方法，以适应这些战略决策领域的相应变化。
Amazon’s Operations Management, 10 Decision Areas
亚马逊的运营管理，10个决策领域
1. Design of Goods and Services. The design of organiza...