选择你的北极星指标

When learning to ride a motorcycle, you’re taught that where your eyes go, your bike goes. Look to your right and you’ll drift right. Look left, go left. There’s a lot of power in where you focus your attention. 

在学习骑摩托车时，你会被教导说，你的眼睛看向哪里，你的自行车就去哪里。向右看，你就会向右漂移。向左看，就向左走。你的注意力集中在哪里，就有很大的力量。

That’s why nailing your North Star Metric(s) — the top-line metrics that all company priorities are aligned around — is so crucial. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. This can be hugely effective — it has worked wonders for companies like Airbnb, Netflix, and Uber, especially early on — but it can also be dangerous. By maintaining a laser focus on a single metric for too long, teams risk short-term thinking, missing new opportunities, and sacrificing the user experience. I share some data and case studies below to provide lessons for narrowing in on your own North Star Metric, knowing when to broaden your lens, and when to pivot your approach.

这就是为什么确定你的 "北极星指标"--所有公司的优先事项都围绕着这些指标进行的顶线指标--是如此关键。无论公司选择什么作为他们的指导性指标，所有的精力和脑力都将流向这个方向。这可能是非常有效的--它为Airbnb、Netflix和Uber等公司创造了奇迹，特别是在早期--但它也可能是危险的。如果长期保持对一个单一指标的关注，团队就会有短期思维的风险，错过新的机会，并牺牲用户体验。我在下面分享一些数据和案例研究，为缩小你自己的 "北极星指标 "的范围，知道何时扩大你的视角，以及何时调整你的方法提供经验。

Broadly, there are six categories of North Star Metrics:

大体上，有六类北极星指标。

1. Revenue (e.g. ARR, GMV):_
   The amount of money being generated — the focus of ~50% of companies._
2. 收入（如ARR、GMV）：
   所产生的资金量--约50%的公司关注的焦点。
3. Customer growth (e.g. paid users, marketshare):_
   The number of users who are paying — the focus of ~35% of companies._
4. 客户增长（如付费用户、市场占有率）：
   付费用户的数量--35%的公司关注的焦点。
5. Consumption growth (e.g. messages sent, nights booked):_
   The intensity of usage of your product, beyond simply visiting your site — the focus of ~30% of companies._
6. 消费增长（如发送的信息，预订的夜晚）：
   您产品的使用强度，不仅仅是访问您的网站--约30%的公司关注的焦点。
7. Engagement growth (e.g. MAU, DAU)_
   The number of users who are simply active in your product — the focus of ~30% of companies._
8. 参与度的增长（如MAU、DAU）_
   仅仅在你的产品中活跃的用户数量--约30%的公司关注的焦点。
9. Growth efficienc...