如何衡量网络效应
Network effects are one of the most important dynamics in software and marketplace businesses. But they’re often spoken of in a binary way: either you have them, or you don’t. In practice, most companies’ network effects are much more complex, falling along a spectrum of different types and strengths. They’re also dynamic and evolve as product, users, and competition changes.
网络效应是软件和市场业务中最重要的动力之一。但人们常常以二元方式谈论它们：要么有，要么没有。实际上，大多数公司的网络效应要复杂得多，有不同的类型和强度。它们也是动态的，并随着产品、用户和竞争的变化而不断发展。
For founders, it’s important to understand the nature of your company’s network effects — including deciding on the set of metrics that help you understand what’s working or not. So, building on our previous metrics lists (here and here), we’ve compiled a list dedicated to measuring and teasing apart network effects in particular. We share them below, divided into 5 main categories to measure network effects: acquisition, competitors, engagement, marketplace, and economics-related metrics.
对于创始人来说，了解公司网络效应的性质是很重要的--包括决定一系列的指标来帮助你了解什么是有效的或无效的。因此，在我们以前的指标清单（这里和这里）的基础上，我们编制了一个清单，专门用于测量和区分网络效应。我们在下面分享这些指标，分为5个主要类别来衡量网络效应：收购、竞争对手、参与、市场和经济相关指标。
Every single network effect business is different depending on the particular product, audience, and environment, so there’s no-one-size-fits-all list of measures. In general, however, for two-sided marketplaces matching supply and demand, pay special attention to the marketplace and unit economics sections; for social networks (including workplace ones), what matters most is engagement and activity. In the end though, it all comes down to the very definition of network effects: whether your product becomes more valuable as more people use it. Because only then can you go about creating and growing that value for users, and for your business.
每一个网络效应业务都是不同的，取决于特定的产品、受众和环境，所以没有一个放之四海而皆准的衡量标准。然而，一般来说，对于供需匹配的双方市场，要特别注意市场和单位经济学部分；对于社交网络（包括工作场所的），最重要的是参与和活动。最后，这一切都归结为网络效应的定义：你的产品是否随着更多的人使用它而变得更有价值。因为只有这样，你才能去为用户和你的企业创造和增加这种价值。