优势飞轮

Competitive advantage can be represented visually as 1 or more feedback loops. These create the advantage “flywheel” that maintain and grow a moat over time. Think of a big, heavy wheel that takes some effort to get started but then coasts off its own momentum.

竞争优势可以直观地表现为一个或多个反馈环。这些创造了优势的 "飞轮"，随着时间的推移保持和发展了护城河。想象一下一个大而重的轮子，它需要一些努力才能启动，但随后就会靠自己的动力飞速发展。

Before continuing, check out Eric Jorgenson’s primer on the flywheel mental model here.

在继续之前，请看Eric Jorgenson关于飞轮心理模型的介绍。

Flywheel archetypes

飞轮原型

Here are 6 simple examples of common advantages represented as flywheels (or “causal loops” in systems terminology). These loops are generalized — they’ll be expressed uniquely in every company that has them.

这里有6个简单的例子，代表了飞轮（或系统术语中的 "因果循环"）的常见优势。这些循环是概括性的--它们会在每个拥有这些循环的公司中得到独特的表达。

A few examples of how each advantage flywheel can vary:

每个优势飞轮的几个例子，可以说是各不相同。

In the Economies of Scale flywheel above, the primary driver of more volume is low prices. This fits for most consumer businesses, but lower prices aren’t always the outcome of lower unit costs. If prices are maintained or increase, scale will yield higher margins → more resources to spend on growth → more sales volume.
在上面的规模经济飞轮中，更多数量的主要驱动力是低价格。这适用于大多数消费企业，但低价并不总是单位成本降低的结果。如果价格保持或提高，规模将产生更高的利润率→更多资源用于增长→更多的销售量。
The Brand Habit flywheel exhibits the typical loop for habit-reinforcing association of a brand with a specific quality or job-to-be-done. Think “thirst quenching happiness” for Coca-Cola and “low prices” for Wal-Mart. Another example of brand advantage is more of a social proof effect: Product has success → the cool kids want it → improved perception of product → …
品牌习惯飞轮展示了习惯强化品牌与特定质量或工作的联系的典型循环。想想可口可乐的 "解渴的快乐 "和沃尔玛的 "低价"。品牌优势的另一个例子更像是一种社会证明效应。产品获得成功→酷儿们想要它→改善对产品的认知→......。

As Eric discussed in his flywheel post, each wheel needs a push to get started. Written in green on a few of the archetypes above are initial advantages to get the wheels moving. Whether it’s a better user experience, a technical breakthrough, or a bootstrapped network based off of an...