为什么亚马逊继续以无可比拟的速度重新定义景观--《常见问题解答》（PRFAQ

At I/O 2017, Google execs claimed to have built a Google Home prototype in 2013. Why did it take that long to organize and launch and learn for a company famous for defining the Design Sprint and keeping its products in “Beta”? Did you even know that Amazon ventured into ticket sales or prescription drugs? Why has Amazon moved at the pace of startups and continued to diversify faster than any of the tech giants? Even in spite of its lower profit margins relative to the Advertising strongholds...

在2017年的I/O大会上，谷歌的高管们声称在2013年建造了一个谷歌家居的原型。对于一个以定义 "设计冲刺"并将其产品保持在 "Beta "状态而闻名的公司来说，为什么要花那么长时间来组织和启动并学习？你甚至知道亚马逊涉足门票销售或处方药吗？为什么亚马逊以初创企业的速度前进，并继续以比任何科技巨头更快的速度进行多元化发展？即使相对于广告大本营而言，其利润率较低...

Many large and small companies carry the mantra of “fail fast,” but seldom do companies move fast enough to fail externally or to socialize a strategy internally.

许多大公司和小公司都带着 "快速失败 "的口号，但很少有公司能快速行动起来，从外部进行失败，或在内部实现战略社会化。

Factors from company profit margins to the product category (e.g. healthcare and HIPAA) shape the Product culture that can restrict a company’s agility. However, I’ve leveraged an Amazon process that accelerates good Product thinking in spite of such restrictions — The Press Release and FAQ (Working Backwards) also affectionately known as the “6-pager” in extended formats.

从公司的利润率到产品类别（如医疗保健和HIPAA）等因素形成了产品文化，可能会限制公司的敏捷性。然而，我利用了亚马逊的一个流程，尽管有这样的限制，也能加速良好的产品思维--新闻稿和常见问题（向后工作），也被亲切地称为扩展格式的 "6页"。

As a product lead for secret projects, S-Team goals and applications of Amazon’s speech and computer vision capabilities, I authored many PRFAQs to illustrate visions and witnessed the process promote big thinking. However, few articles have shown how the process (with an example) accelerates both the author and company down a path, and often the right path with enough iterations on the PRFAQ. To highlight its effectiveness, I will simulate the PRFAQ being applied to Uber’s growth engine Uber Everything.

作为秘密项目、S-Team目标和亚马逊语音和计算机视觉能力应用的产品负责人，我撰写了许多PRFAQ来说明愿景，并见证了这个过程促进了大思考。然而，很少有文章表明这个过程（有例子）是如何加速作者和公司的发展，而且往往是在PRFAQ上进行足够的迭代后的正确道路。为了强调...