旅程平台:用于创建交互式用户工作流的低代码工具

Journey Platform: Low-code notification workflow platform that allows technical and non-technical users to create complex workflows through a simple drag and drop user interface.

旅程平台:低代码通知工作流程平台,允许技术和非技术用户通过一个简单的拖放用户界面创建复杂的工作流程。

By: Arjun Raman, Ken Snyder, Mengting Li

作者 Arjun Raman,Ken Snyder,Mengting Li

Introduction

简介

Effective communication hinges on delivering the right message, to the right audience, at the right time. At Airbnb, our goal is to engage our users — both guests and hosts — by delivering inspirational and informational notifications through various channels, such as email or in-app messages.

有效的沟通取决于在正确的时间向正确的受众传递正确的信息。在Airbnb,我们的目标是吸引我们的用户--包括客人和房东--通过各种渠道,如电子邮件或应用内信息,提供鼓舞人心的信息通知。

Historically at Airbnb, complex notification workflows have been solely managed by engineering teams, with each workflow requiring the deployment of code. As our platform evolved, we recognized the need for a low-code or no-code solution to streamline the creation of these intricate notification workflows. In response, the Marketing Technology team developed the Journey Platform, a powerful tool that enables non-technical users to build and deliver personalized notifications based on our users’ engagement with Airbnb.

在Airbnb的历史上,复杂的通知工作流程一直是由工程团队全权管理的,每个工作流程都需要部署代码。随着我们平台的发展,我们认识到需要一个低代码或无代码的解决方案来简化这些复杂的通知工作流程的创建。作为回应,营销技术团队开发了Journey Platform,这是一个强大的工具,使非技术用户能够根据我们的用户与Airbnb的接触情况建立和提供个性化的通知。

The goals of the Journey Platform are:

旅程平台的目标是:

  1. Empower users to easily create event-driven notification workflows using an intuitive drag and drop interface.
  2. 使用户能够使用直观的拖放界面,轻松创建事件驱动的通知工作流程。
  3. Enable real-time execution of these notification workflows for timely and relevant communication.
  4. 实现这些通知工作流程的实时执行,以实现及时和相关的沟通。
  5. Offer a unified interface for managing transaction notifications, such as upcoming trip reminders and promotional notifications.
  6. 提供一个统一的界面来管理交易通知,如即将到来的旅行提醒和促销通知。
  7. Guarantee Service Level Agreements (SLAs) for processing various types of notification workflows, including transactional and promotional communications.
  8. 保证...
开通本站会员,查看完整译文。

首页 - Wiki
Copyright © 2011-2024 iteam. Current version is 2.128.0. UTC+08:00, 2024-06-21 13:20
浙ICP备14020137号-1 $访客地图$