The idea of advertising is to lie without getting caught. Most companies, when they run an advertising campaign, simply take the most unfortunate truth about their company, turn it upside down (“lie”), and drill that lie home. Let’s call it “proof by repeated assertion.” For example, plane travel is cramped and uncomfortable and airline employees are rude and unpleasant, indeed the whole commercial air system is designed as a means of torture. So almost all airline ads are going to be about how comfortable and pleasant it is to fly and how pampered you will be every step of the way. When British airways showed an ad with a businessman in a plane seat dreaming that he was a baby in a basket, all sense of reasonableness was gone for good.
Need another example? Paper companies are completely devastating our national forests, clear cutting old growth forest which they don’t even own. So when they advertise, they inevitably show some nice old pine forest and talk about how much they care about the environment. Cigarettes cause death, so their ads show life, like all the ads with happy smiling healthy people exercising outdoors. And so on.
When the Macintosh first came out, there was no software available for it. So obviously, Apple created a giant glossy catalog listing all the great software that was “available”. Half of the items listed said, in fine print, “under development,” and the other half couldn’t be had for love or money. Some were such lame products nobody would buy them. But even having a thick glossy catalog with one software “product” per page described in glowing prose couldn’t disguise the fact that you just could not buy ...