Estimating Potential Audience Size of an Ad at Pinterest

Estimating Potential Audience Size of an Ad at Pinterest

摘要

Understanding the size of the potential audience of an ad is an important consideration for an advertiser. It enables advertisers to estimate the total population who might be interested in the products or services they advertise and plan their budgets ahead of time. The Ads Intelligence team at Pinterest provides a service called Potential Audience Size in the Ads Manager, so the advertisers can understand their target audience size while they configure their ad groups. The service updates the estimate in real time as the audience targeting is updated.