核心网络生命力的活力

In 2020, Google introduced unified guidance for great user experience (UX) on the web called Core Web Vitals. It’s proposed to evaluate specific metrics and have numerical estimates for such a multifaceted discipline. Current metrics focus on loading, interactivity, and visual stability. You might think, “Nice stuff, thank you, Google. I’ll save this to my bookmarks and look into it once the time comes for nice-to-have investigations!” But before deciding, have a closer look into the following. This year, Google implemented the metrics of Core Web Vitals in the Search Engine ranking algorithm as one of the factors. To be precise, the rollout of page experience in ranking systems began in mid-June of 2021 and completed at the end of August.

2020年，谷歌为网络上的优秀用户体验（UX）推出了统一的指导，称为核心网络生命力。它建议对具体的指标进行评估，并对这样一个多层面的学科有数字估计。目前的指标主要集中在加载、互动性和视觉稳定性上。你可能会想，"好东西，谢谢你，谷歌。我会把这个保存到我的书签里，一旦有好的调查时机到来，我就会去研究它！"但在决定之前，请仔细研究一下下面的情况。今年，谷歌在搜索引擎排名算法中实施了核心网络活力的指标，作为其中一个因素。准确地说，页面体验在排名系统中的推广是在2021年6月中旬开始的，并在8月底完成。

Does that mean that we should notice a completely different ranking of Google Search results in September already? Or the horror case, our websites to be shown in the s-e-c-o-n-d Search Engine Results Page (SERP)? Drastic changes won’t appear overnight, but the update will undoubtedly influence the future of ranking. First of all, the usability of web pages is only one factor that influences ranking. Meaning of inserted query, the relevance of a page, quality of sources, context, and settings are other “big influencers” deciding the final results. Secondly, most websites are in the same boat getting “not great, not terrible” grades. According to Google Core Web Vitals Study April 2021, only four percent of all studied websites are prepared for the update and have a good ranking in all three metrics. It’s good timing for companies to invest efforts for necessary improvements and easily stand out among other websites. Lastly, user expectations continue to rise higher standards, and Google has a responsibility to help users reach rel...