The Economics of the Cult of Lululemon

The Economics of the Cult of Lululemon

摘要

Lululemon Athletica (Ticker: LULU) is a fantastic company. In 2005, Lulu generated $40.7 mn sales. 15 years later, its sales were ~100x of that, implying an astounding ~35% CAGR over this period which was almost entirely organic in nature. For context, Amazon grew at ~28% CAGR during the same period. Talk about product-market fit!