pricing-strategy
GitHub指导SaaS、工具及产品的定价策略与结构设计，涵盖模型选择、层级规划、锚定效应及折扣时机。通过评估产品类型、价值指标和市场目标，提供具体的定价方案建议。
Trigger Scenarios
Install
npx skills add kostja94/marketing-skills --skill pricing-strategy -g -y
SKILL.md
Frontmatter
{
"name": "pricing-strategy",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions \"pricing strategy,\" \"pricing model,\" \"pricing tiers,\" \"freemium,\" \"value-based pricing,\" \"anchoring,\" \"price structure,\" or \"monetization strategy.\" For pricing page, use pricing-page-generator."
}
Strategies: Pricing
Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, tool, e-commerce
- Value metric: What drives value (seats, usage, features)
- Market: Competitor pricing; willingness to pay
- Goals: Revenue, adoption, retention
Pricing Models
| Model | Use |
|---|---|
| Subscription | Recurring; monthly/annual; most SaaS |
| Freemium | Free tier + paid; adoption then conversion |
| Usage-based | Pay per use; API, credits |
| One-time | Perpetual license; some tools |
| Hybrid | Base + usage; tiered + overage |
Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.
Tier Design
- 2–4 tiers typical; avoid too many options
- Differentiation: Clear "best for" per tier; feature gates
- Anchoring: Lead with mid-tier or annual; make target option obvious
- Value metric: Align price to value (seats, projects, API calls)
Anchoring & Presentation
- Annual discount: 15–25% for annual prepay; improves cash flow
- Decoy: Higher tier makes mid-tier look better
- Most popular: Highlight recommended plan
- Price display: Monthly vs annual; show savings
When to Use Discounts
Discounts apply on top of base pricing. See discount-marketing-strategy for:
- Annual commitment discounts
- First-time / new customer promotions
- Lifetime deals (LTD)
- Seasonal (BFCM)
- Referral, contest, affiliate codes
Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.
Output Format
- Pricing model recommendation
- Tier structure (plans, features, price points)
- Anchoring approach
- Discount fit (when to use; reference discount-marketing-strategy)
- pricing-page-generator (page execution)
Related Skills
- discount-marketing-strategy: Promotional pricing; when and how to discount
- pricing-page-generator: Pricing page content, structure, conversion
- landing-page-generator: Click-through to pricing
- localization-strategy: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
Version History
-
26cef34
Current 2026-09-27 19:01
重构：将 Contextus 设为项目上下文的唯一事实来源（SSOT），替换原有的特定上下文文件检查逻辑。
- 70987ba 2026-07-06 00:11
