Cartography of generative AI
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1. generative AI
Energy consumption
Planetary scale computing
More than 1% of global
greenhouse gas emissions
1 to 1.3% of the world’s electricity
Big Data platforms are increasingly becoming
partners in of oil and gas resources
Global warming
Large amounts of
radioactive waste
Fossil fuels
(+80%)
Mostly powered by
coal, natural gas or oil
Calculation power
Green colonialism:
Land use conflicts
with communities
8,000 datacenters worldwide
predicted to grow a continuing
10% per year (to maintain cheap
data training guarantee)
Power consumption
A single data center can
consume the equivalent
electricity of 50,000 homes
Renewable energy
Cooling systems (CRACs/CRAHs)
Greater than 40 percent of data
centers electricity usage
Cobalt is used in
rechargeable lithium-ion
batteries. There are reports
of the use of child labour
and human rights abuses in
the Congolese cobalt mines
Water
Water towers
Mercury, copper, lead and arsenic
leach into soil and waterways, cau-
sing a build-up of harmful chemicals
in the ecosystem and its food chains
4-9 litres per kWh of server power
Google says that in 2022, its data
centres around the world will have
used 5.2 billion gallons of water
One year’s worth of global e-waste:
7,3 kg per capita
82,6% landfilled or informally recycled
Nvidia: Proprietary CUDA system for AI
Intel
AMD
Supply chain of raw materials
More than 50,000 tonnes of e-waste, which
takes millennia to decompose, is sent to Africa
every year. It ends up in informal dumps like
those in Agbogbloshie, Ghana, where hazardous
materials are burned, exposing people to toxic
fumes and radioactive elements
Droughts and local conflicts
In the year 2023, residents of
Montevideo, suffering from a severe
water shortage, protest against plans to
build a Google data centre
Local water table
affections
Heat
Water cooling
As the extra power consumption
generates more heat, AI data
centers also need alternative
cooling methods, such as liquid
cooling systems
↑ local electrical prices
(Taiwan Semiconductor
Manufacturing Company)
Google TPU
AWS Trainium
Waste
Cables, batteries, uninterruptible
power supplies (UPS), air conditioners
(CRACs and CRAHs), power distribution
units (PDUs), and transformers are
also periodically decommissioned and
disposed of, when warranties expire
Servers
Plate Heat
exchanger
Training data
Strategic importance:
Increasing fears of a
Chinese invasion of Taiwan
(US-China technology
battle)
Azure
Cloud
AWS
Big Data platforms
Graphics processing
units (GPU)
Microsoft Google
Deep sea mining:
Impacts: destruction of
ecosistems, compaction of
the sea floor, and creation
of sediment plumes that
disrupt aquatic life
Mining industries
Metals and minerals extraction
exported to the Global South
Salt flat
Central depression
Produces over 60% of the
world’s chips and over
90% of the world’s most
advanced chips
20
24
Digital Colonialism
Data centers
Nuclear fission
Oklo (Sam Altman)
TSMC
Indigenous and local communities:
300,000 million tonnes of carbon are stored
on land managed by indigenous communities
worldwide (due to lower rates of
deforestation). These communities are often
excluded from land-use decisions. In Kenya,
thousands of people were evicted from their
ancestral lands as part of a programme to
reduce deforestation
Carbon offsetting economy
Companies offset their greenhouse gas
emissions by paying other parties to
prevent emissions or remove carbon
dioxide from the air. Offsetting is done
through questionable forestry and wind
projects that are more symbolic than real
Greenwashing
strategies
3
Lithium
Atacama desert
Andes Mountains
MMG
Cusco
29
Manufacturers use copper in the most powerful computer chips because of
its superior electrical conductivity. The 'mining corridor' of southern Peru
(exploited by China's MMG Ltd, Switzerland's Glencore and Canada's Hubbay) is one of
the mainstays of the economy, but it is also one of the main sources of conflict due to
unequal distribution of income from mining and health problems due to water pollution
Copper
Hudbay
Puno
Glencore
Noise pollution
Data center’s hum causes
acute and longitudinal
physiological effects
63.546
Cu
Apurímac
Amazon
Pump station
6.9410
Li The Salar de Atacama, a salt flat nearly four times the size of New York
City, is one of the world’s largest lithium mines, a key component in battery
production. Rising demand is increasingly affecting local communities, threatening their
access to water and impoverishing biodiversity
Arequipa
Copper 'mining corridor' (southern Peru)
79
196.97
Au Brazilian law does not officially allow mining on indigenous land. But illegal gold
mining in the Brazilian Amazon has skyrocketed since 2019. Researchers have
documented tens of thousands of small-scale miners and more than 320 illegal mines,
with the actual number likely to be much higher. Small-scale gold mining has led to
widespread deforestation, mercury pollution and sedimentation of vital rivers
Gold
AI data centers
need to be built
with additional
infrastructure that
can deliver much
more power
Silicon Valley
venture capital
Research
and map
design
—
@tallerestampa
AI start-ups
I
enA
Op
Wave of tech speculation
ind
epM
De
Current data centers
5 to 10 kilowatts per rack
AI requirements
60 or more kilowatts per rack
Software as a service
(SaaS) and platform as
a service (PaaS)
Application programming
interfaces (APIs)
Race to deploy new AI
Diesel generators
Air pollution and climate
impacts
50
118.71
Sn
Weld
China, Indonesia, Burma, Peru
Tin
3
6.9410
Li
Battery
Lithium Triangle (Bolivia, Chile, Argentina), Australia, China
Lithium
73
opic
thr
An
74
180.95
Ta
Circuits
Tantalum
Human labour
79
Working markets: Kenya (36% below
the poverty international line), India
(68%), Philippines (18%), Venezuela,
Colombia (39%), Uganda (28%)
Copper
China
19
26.982
50
49
118.71
Filtering
• content moderation
• banned prompts
• “toxicity” detection
Deep neural networks
AI ecologies
Institutes
for future
Criticism
through arts
Alignment
Critical expertise
Since the year 2007,
over seven billion
smartphones have since
been manufactured
64% of e-waste sent to
recycling centres in Europe
is then shipped to Africa
Public Regulations
60
162.5
63
162.5
64
60
162.5
EU AI Act
Transparency
requirements
in datasets
US companies
voluntary
agreement
Massive and private latent spaces
144.24
59
140.91
Pr
Neodymium
Praseodymium
Academic
research
Statistical text
Data Sciences
Statistical images
Chat GPT
Generative AI engines
Bard
Personalized
entertainment
Synthesia
Adobe
Firefly
Dall·e
Information systems
News
Recommendation
Content categorisation
Algorithmic governance
Midjourney
Musicians
Stable
Diffusion
blogs images
comments videos
posts illustrations
reviews paintings
papers brands
shares styles
Product designer
Voice artist
Film editors
Screenwriter
Technological
determinism
Services dependence
In August 2023: 34 million
images/day
UX designer
Texture artist
scores
Storyboard artist
Writer
Web developers
engineering
equipment
technical expertise
8 12k 2k
Posts Followers Following
Image recognition (labeling,
segmentation, pose, depth)
Web2
Weekly
Monthly
67
52
467
46 7
Feb
Apr
Jun
-174
54
+16
53 +72
-247 51 -369
190 -67 550 +114
555 +209 416 -47
+376
Profiling and content filters
Social media
Descriptors to image and texts < Aesthetic Turn
Rise of the attention economy
and its technologies
Motion graphics
Set designer
Illustrators
Web designer
Data extractivism
Photographers
Stylist
Rotoscopers
AI
Large scale models
that run in private
infrastructures
2021 OpenAI introduces the
neural network called
CLIP, that classifies
images using textual
descriptions
2021 Latent Diffusion
Process of diffusion
within a latent space
2019 GPT-2 (Generative
pre-trained
transformer)
2016 Generating images
(32 x 32 píxels) from
captions
Elman Mansimov et al.
Global computation
Actor
Render wrangler
Their lifespans average less than two years,
a consequence of designed obsolescence
Gaming
Copywriter
Freelancers jobs
Digital gadgets
Internet service
providers
83
Graphic designer
Continued hype
voices
labor
Digital internet content
Image, text & sound
Social media
Silicon Valley
imaginaries
photography
likes
labels
Fashion
Architect
music
08:22
Compositor
Mystification
TSMC
Taiwan Semiconductor Manufacturing
Company controls a large share of the
global market for advanced chips and
has a strong position in the manufacture
of leading-edge semiconductors
sounds
books
Github
Copilot
Bing
Claude
Disinformation
and propaganda
Image banks
Aiva
Terbium
Assembly
Devices are assembled in factories
like Foxconn located in the Global
South, where labor can be procured
cheaply and legal protections for
workers are scant
Project Gutenberg
Replica
158.93
Tb
420 submarine cables
distributed following the
routes of telegraphs and
colonial navigations
Techniques for automatically downloading
and processing web content. Common
Crawl and OpenWebText2: scientific
research institutions for data mining in
non-commercial contexts
Wikipedia
Statistical sound
65
Advanced chips
Web scraping
Extraction and privatisation
“The right to read is the right to
mine”: appropriation of the discourse
“Information Wants to Be Free” mid-
90’s version of Internet Freedom
• Extreme racial and gender
stereotypes, ideologies, viewpoints
• Narrative archetypes
• Mainstream culture
• Styles as statistical patternsthat
can be replicated automatically
The manufacture of server
racks involves copper,
silicon and lithium. Cabling,
busbars, switchgear and so
on all use large amounts
of copper
Terbium
157.25
Infringement
of intellectual
property laws
Authoritarian populisms
Political polarisation
158.93
Tb
Gadolinium
Nd
Dysprosium
China
65
Gd
Europium
Dy
140.91
Praseodymium
151.96
Eu
Dy
66
Microphone
59
Pr
Neodymium
Dysprosium
66
Screen
144.24
Nd
Dy
ASML
Dutch manufacturer of equipment for the
production of integrated circuits. It is the
world’s largest supplier of photolithography
systems for the semiconductor industry, with
more than 5/6 of the world market
Encoding worldviews
Synthetic contents
Regimes of truth: public
discourses and affectations
Outsourced workers
Unwaged AI trainers
Control of communication through images > Image to descriptors
Terms and conditions
Research →
AI and human
extintion
66
Vibration
Dysprosium
Largest possible
dataset
Refugee camps
(Kenya and Lebanon’s
Shatila)
AI Photography
Search engines
AI assistants
Word processors
Customer
service
China, Indonesia, Burma, Peru
Gallium
Lack of transparency
AI ethics
AI Panic
69.723
Ga
Lobbies
AI and human extintion
Demands for self-regulation
Big Tech
innovation
31
Indium
The information in datasets is always embedded in
the contexts that create and use them. They remain
tied to the communities, individuals, organisms and
environments in which they were created
Deepen AI, trains Syrian refugees to annotate
data for the likes of Google and Amazon. Sama
trains refugees in Uganda, Kenya, and India to
complete short data tasks
(RLHF)
114.82
In
Rare-earth elements
Datasets
Policy agenda
Canada, Russia, Belarus
Potassium
Sn
LCD
39.098
K
Al
Aluminium
CommonPool
12.8 billion image-text pairs
Discourses on AI
Congo, Zambia, Chile, Peru, Mexico, China, Brasil
Silver
Silicon
13
Screen
LAION-5B
5.8 billion image-text pairs
“Visionary” leader
covered by the media
107.87
Ag
28.086
Tin
Fine-tuning
• data scoring
• annotating data
• labeling
47
Si
Processor
Companies: Sama, Appen,
Clickworker, Scale AI
AI Model
63.546
Cu
Gold
14
Rwanda, Brazil, Congo, China
Tungsten
29
196.97
Au
Conductors
183.84
W
User
AI
Open source or
publicly available
paper-based
Local computation
2003 First feed-forward neural
network language model
Yoshua Bengio et al.
Caltech 101 dataset
10,000 images
Fei-Fei Li et al.
2009 ImageNet dataset
14 million images and
more than 20,000
categories
Fei-Fei Li et al.
2012 Alexnet. First fast
GPU-implementation of
a CNN to win an image
recognition contest
Alex Krizhevsky, Ilya
Sutskever and Geoffrey
Hinton
2014 Generative Adversarial
Network (GAN)
Ian Goodfellow et al.
2015 Diffusion model
Used for image
generation by starting
with an image composed
of random noise for the
network to iteratively
denoise