Meta Platforms, Inc.（商业名称：Meta）是美国一家经营社交网络服务、虚拟现实、元宇宙等产品的互联网科技公司，总部位于美国加州门洛帕克，旗下拥有Facebook、Instagram、WhatsApp等社交软件。它是由马克·扎克伯格和他的室友、哈佛学院的学生爱德华多·萨维林、安德鲁·麦科勒姆、达斯廷·莫斯科维茨和克里斯·休斯一起创立的，最初的名字是TheFacebook.com，后简化为Facebook，后于2021年10月28日由扎克伯格宣布改名为Meta。
Meta提供社交网络服务之外的其他产品和服务，包括Facebook Messenger、Facebook Watch和Facebook Portal，之后陆续收购了Instagram、WhatsApp、Oculus、Giphy和Mapillary，并持有Jio Platforms9.9%的股份。
AI plays an important role in what people see on Meta’s platforms. Every day, hundreds of millions of people visit Explore on Instagram to discover something new, making it one of the largest recommendation surfaces on Instagram.
To build a large-scale system capable of recommending the most relevant content to people in real time out of billions of available options, we’ve leveraged machine learning (ML) to introduce task specific domain-specific language (DSL) and a multi-stage approach to ranking.
Meta is developing new privacy-enhancing technologies (PETs) to innovate and solve problems with less data. These technologies enable teams to build and launch privacy-enhanced products in a way that’s verifiable and safeguards user data. Using state-of-the-art cryptographic techniques, we have developed Private Data Lookup (PDL) that allows users to privately query a server-side data set. PDL is based on a secure multiparty computation mechanism called Private Set Intersection, where two parties holding sets can compute the intersection of the two sets without revealing their sets to the counterpart. With PDL, we further ensure that only one party (i.e., Meta users) can see the result, disabling Meta from learning the result of the intersection and thus enhancing the privacy of users’ data.
At Meta, we run one of the largest deployments of MySQL in the world. The deployment powers the social graph along with many other services, like Messaging, Ads, and Feed. Over the last few years, we have implemented MySQL Raft, a Raft consensus engine that was integrated with MySQL to build a replicated state machine. We have migrated a large portion of our deployment to MySQL Raft and plan to fully replace the current MySQL semisynchronous databases with it. The project has delivered significant benefits to the MySQL deployment at Meta, including higher reliability, provable safety, significant improvements in failover time, and operational simplicity — all with equal or comparable write performance.
We’re sharing our latest research and analysis into malware campaigns that are targeting online businesses — including newer malware posing as AI tools.
Device Verification on WhatsApp helps protect users accounts from on-device malware while allowing uninterrupted access to calls and messages.
With key transparency, WhatsApp provides a set of proofs that affirms the correctness of public encryption keys.
Facebook for iOS (FBiOS) is the oldest mobile codebase at Meta. Since the app was rewritten in 2012, it has been worked on by thousands of engineers and shipped to billions of users, and it can support hundreds of engineers iterating on it at a time.
Here's what we've learned from making architecture changes to Meta’s event driven asynchronous computing platform.
Before jumping into the details of the migration story, we’d like to take a step back and try to explain the motivation and rationale for this migration.
Over time, the data platform has morphed into various forms as the needs of the company have grown. What was a modest data platform in the early days has grown into an exabyte-scale platform. Some systems serving a smaller scale began showing signs of being insufficient for the increased demands that were placed on them. Most notably, we’ve run into some concrete reliability and efficiency issues related to data (de)serialization, which has made us rethink the way we log data and revisit the ideas from first principles to address these pressing issues.
Logger is at the heart of the data platform. The system is used to log analytical and operational data to Scuba, Hive, and stream processing pipelines via Scribe. Every product and data platform team interacts with logging. The data format for logging was either Hive Text Delimited or JSON, for legacy reasons. The limitations of these formats are described in our previous article on Tulip.
Anonymous Credential Service (ACS) is a highly available multitenant service that allows clients to authenticate in a de-identified manner.
Nullsafe is a new static analysis tool that is used at Meta to detect NullPointerException (NPE) errors in Java code.
The journey to Precision Time Protocol (PTP) has been a long one. We're sharing a deep technical dive into our PTP migration.
Code reviews don’t have to be slow and unproductive. We’re sharing several tools and steps we’ve taken at Meta to make code reviews as fast as possible, without sacrificing quality.
How Meta developed Tulip, a serialization protocol supporting schema evolution that has enabled us to enforce schemas on data streams.
Here’s how Instagram used causal inference and ML to improve the user experience for daily digest push notifications.