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seo-geo-content-brief
GitHub生成针对搜索意图和AI答案引擎优化的内容简报，涵盖受众分析、大纲结构、证据需求及转化策略，旨在提升内容排名与转化率。
触发场景
需要为博客或落地页创建SEO内容大纲
制定兼顾传统搜索与AI引擎可见性的内容策略
安装
npx skills add NeverSight/learn-skills.dev --skill seo-geo-content-brief -g -y
SKILL.md
Frontmatter
{
"name": "seo-geo-content-brief",
"description": "Create a content brief optimized for search intent, answer-engine visibility, and product-led conversion.",
"argument-hint": [
"topic-or-keyword"
]
}
SEO / GEO Content Brief
Use this skill when the user wants a high-quality content brief for blog, landing page, comparison page, feature page, or glossary content that should rank and also convert.
What this skill must produce
Always produce:
- Content objective
- Audience and intent
- Primary query / topic cluster
- Outline
- Evidence / proof needs
- Internal linking plan
- Conversion plan
- SERP / answer-engine risks
- Final brief
Inputs to gather
Use:
- target keyword or topic
- product category
- audience
- stage of funnel
- desired CTA
- competing pages if given
- brand voice rules if given
If the keyword is not provided, infer a topic cluster from the problem the user wants to solve.
Working rules
- Optimize for user intent first, not keyword stuffing.
- Make the brief useful for both traditional search and AI answer engines.
- Use clear entity coverage, definitions, comparisons, and direct answers.
- Include proof and examples.
- Include where the product should appear naturally in the content.
- Avoid fluff and generic introductions.
Step-by-step method
Step 1: identify search intent
Classify the intent:
- informational
- commercial investigation
- comparison
- transactional
- navigational
Step 2: identify the reader
Define:
- ICP / persona
- awareness level
- problem urgency
- objections
Step 3: define the content angle
State what the page will uniquely do better than commodity content.
Step 4: create the outline
Build a logical structure with:
- direct answer near the top
- definitions where needed
- comparison / framework sections
- examples
- FAQs
- CTA placement
Step 5: identify proof needs
List:
- stats
- screenshots
- examples
- customer stories
- product visuals
- quotes
Step 6: plan linking and conversion
Specify:
- internal links
- product links
- soft CTAs
- hard CTA
- downloadable assets if relevant
Output structure
Content objective
- Page type:
- Funnel stage:
- Goal:
- Primary CTA:
Audience and intent
- Reader:
- Primary intent:
- Secondary intent:
- Main objections:
Primary query / topic cluster
- Primary topic:
- Supporting subtopics:
- Questions to answer explicitly:
- Entities to mention naturally:
Outline
Use H1/H2/H3 structure.
Evidence / proof needs
| Section | Proof needed | Why |
|---|
Internal linking plan
| Link target | Why |
|---|
Conversion plan
- Soft CTA:
- Hard CTA:
- Best CTA placement:
- Product mention strategy:
SERP / answer-engine risks
- What generic competitors will do:
- Where this brief may be too broad:
- Where proof is thin:
- What should be added for answer-engine usefulness:
Final brief
Summarize the page in 1-2 paragraphs for the writer.
Extra rules
For comparison content:
- include fair comparison criteria
- state who each option is best for
- avoid dishonest dunking
For glossary / educational content:
- define terms cleanly
- explain why the concept matters
- tie naturally to the product or category
版本历史
- e0220ca 当前 2026-07-05 21:20
