Scaling Reliable Experimentation in a Two-Sided AdTech Marketplace: ZMS Budget Split

Scaling Reliable Experimentation in a Two-Sided AdTech Marketplace: ZMS Budget Split

摘要

零售媒体广告的A/B测试因共享预算导致“蚕食偏差”。通过“预算分割”为每个变体创建独立预算池，并采用“正交并发”支持多实验并行，解决了干扰问题。该方法将实验从8个扩展到60多个，提升了测试可靠性和创新速度。