An ML based approach to proactive advertiser churn prevention

An ML based approach to proactive advertiser churn prevention

摘要

In this blog post, we describe a Machine Learning (ML) powered proactive churn prevention solution that was prototyped with our small & medium business (SMB) advertisers. Results from our initial experiment suggest that we can detect future churn with a high degree of predictive power and consequently empower our sales partners in mitigating churn. ML-powered proactive churn prevention can achieve better results than traditional reactive manual effort.