Cross-Selling Optimization Using Deep Learning

Cross-Selling Optimization Using Deep Learning

摘要

Many impactful business problems need to be translated into corresponding machine learning tasks. For example, we must be able to recognize fraudulent credit card transactions to prevent loss for both our merchants and consumers. Credit card fraud detection is often translated to a classification task in machine learning.

Recommending the right financial products to the right customers is another important problem. One way to tackle product recommendation is by computing a propensity score (i.e. the likelihood of adopting a product for a user). Effective product recommendations and promotional strategies are often built based on product propensity scores. Propensity modeling, which determines the best product-customer pairs, is often translated into a classification task.