customer-research
GitHub用于规划、执行和综合客户研究（访谈、调研、赢单/丢单分析等），将原始数据转化为可驱动决策的发现。适用于定位模糊、重大发布前或解释业务异常时，帮助团队基于证据而非直觉做决定。
Trigger Scenarios
Install
npx skills add cbrock84/headcount --skill customer-research -g -y
SKILL.md
Frontmatter
{
"name": "customer-research",
"description": "Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions. Use this when the customer is being guessed at, before positioning or a major launch, when churn or conversion has an unexplained cause, or when a team is arguing from anecdotes. Also use to turn raw interview notes into usable findings."
}
Customer research
Research earns its cost only if a decision hangs on it. Name that decision before recruiting anyone.
Choose the method by question
- Why did this happen / what do they actually do — interviews. Small n, deep.
- How common is this — survey. Only after interviews have told you what to ask; a survey written from assumptions returns your assumptions.
- Why did we win or lose — win-loss, with losses weighted higher. Losses are where the truth is and are systematically under-sampled.
- Which framing works — message testing against a real choice, not a preference rating.
Interviewing
Ask about the past, not the future. "What did you do last time" is evidence; "would you use this" is politeness.
- Open broad, follow the energy, and go quiet after their first answer — the second one is where the substance is.
- Chase specifics: when, what happened next, what did that cost you, who else was involved.
- Never describe your solution before you have their problem in their words. Once they know what you want to hear, the interview is over.
- Watch for the workaround. Anything someone has built a spreadsheet to survive is a validated problem.
Synthesizing
Code the transcripts before forming a view — findings assembled to support an existing belief will be. For each finding record: the claim, how many independently said it, a verbatim quote, and what would change if it is true. A finding that changes nothing is trivia.
Separate what people said, what they did, and what you inferred. Conflating the three is the most common way research misleads.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Recruit only happy customers. The sample that answers your email is not your market.
- Lead: "How much would this feature help?" has one answer.
- Present a single interview as a finding.
Version History
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98d1c17
Current 2026-09-22 00:29
扩展来源目录至所有部门，将参考源从50个增至181个，覆盖技能从36个增至144个，并细化了各来源的许可使用规范。
- d58a7ee 2026-09-02 21:07
