UGC Brief Generator

Create creator-ready briefs for authentic UGC content.

Process

Step 1: Define Product & Key Messages

Product Overview:

• Product name and category
• Key benefits (top 3)
• Unique mechanism
• Price point/offer
• Target customer

Core Messages:

• Primary claim/promise
• Secondary proof points
• Must-mention features
• Compliance requirements

Step 2: Specify Hook Requirements

Hook Type Needed:

• Greed (savings, value)
• Relevancy (timely, seasonal)
• Emotion (reaction, story)
• Demographic (call out audience)
• Cliffhanger (curiosity gap)

Hook Examples to Reference:

• "[Winning hook from brand]"
• "[Competitor hook working well]"

Hook Don'ts:

• No scripted openings
• No "Hey guys" generic starts
• No product name in first 3 seconds

Step 3: List Talking Points

Required Elements:

1. Problem acknowledgment
2. Discovery story or proof
3. Product solution
4. Specific benefit/result
5. Call to action

Proof Points to Include:

• Personal result/experience
• Specific numbers if applicable
• Before/after if relevant
• Endorsement of mechanism

Optional Elements:

• Unboxing moment
• Application/usage demo
• Comparison to alternative
• Response to objection

Step 4: Include Authenticity Guidelines

DO:

• Speak naturally, not scripted
• Use your own words
• Show genuine reactions
• Include imperfections
• Film in natural lighting
• Use phone (not professional camera)
• Look at camera like talking to friend

DON'T:

• Read from script (bullet points OK)
• Over-polish or heavily edit
• Use professional lighting/studio
• Add music or effects
• Sound like a commercial
• Fake enthusiasm
• Use brand jargon unnaturally

Authenticity Test: "Would you actually send this video to a friend recommending the product?"

Step 5: Output Creator Brief

## UGC BRIEF: [Product Name]

### CREATOR DETAILS
- Creator name: [If assigned]
- Platform: [TikTok/IG/FB]
- Format: [Vertical 9:16]
- Length: [15-60 seconds]
- Deliverable: [Raw footage / Edited]

---

### PRODUCT INFO

**Product:** [Name]
**What it does:** [One sentence]
**Key benefit:** [Primary promise]
**Price/Offer:** [Current deal]
**Website:** [URL]

**Unique selling point:**
[What makes this different]

---

### YOUR ANGLE

**You are:** [Avatar description]
- Age range: [X-X]
- Situation: [Context]
- Problem you had: [Pain point]
- How you found product: [Discovery]

---

### HOOK (First 3 seconds)

**Type:** [Hook category]

**Examples to inspire (don't copy exactly):**
- "[Example hook 1]"
- "[Example hook 2]"

**Requirements:**
- Stop the scroll immediately
- Don't mention product name yet
- Create curiosity or relate to problem

---

### TALKING POINTS (Middle)

Cover these in your own words:

1. **Problem:** [Describe the struggle]
   - Your words: _______________

2. **Discovery:** [How you found it]
   - Your words: _______________

3. **Experience:** [What happened when you tried it]
   - Your words: _______________

4. **Proof:** [Specific result or benefit]
   - Your words: _______________

**Must mention:**
- [ ] [Required element 1]
- [ ] [Required element 2]

**Nice to include:**
- [ ] [Optional element]

---

### CALL TO ACTION (Last 5 seconds)

**Say something like:**
- "Link is in my bio"
- "Tap the link to try it"
- "I put the link below"

**Add urgency if natural:**
- "They're running a sale right now"
- "I heard they sell out fast"

---

### FILMING GUIDELINES

**Setting:**
- [ ] Natural environment (home, outside)
- [ ] Good natural lighting (face a window)
- [ ] Clean but not perfect background
- [ ] Vertical format (phone camera)

**Style:**
- [ ] Talking to a friend, not performing
- [ ] Eye contact with camera
- [ ] Natural energy (match your personality)
- [ ] OK to have mistakes/restarts in raw footage

**Technical:**
- [ ] Film in 1080p or 4K
- [ ] Clear audio (quiet space)
- [ ] Multiple takes encouraged
- [ ] Send raw footage (we'll edit)

---

### DO NOT

- Script word-for-word
- Use professional equipment
- Add filters or effects
- Sound like an infomercial
- Make claims we can't substantiate
- Mention competitors by name

---

### DELIVERABLES

**Send:**
- [ ] Raw video file(s)
- [ ] Multiple takes if available
- [ ] Any B-roll of product

**Format:** [MP4/MOV]
**Due:** [Date]
**Send to:** [Email/Platform]

---

### PAYMENT & RIGHTS

**Compensation:** [Amount/Terms]
**Usage rights:** [Perpetual/Limited]
**Exclusivity:** [Yes/No/Terms]

---

### REFERENCE VIDEOS
[Links to examples of style wanted]

### QUESTIONS?
Contact: [Name/Email]

UGC Best Practices (LeadsIcon/Kamal)

Why Native Beats Polish:

• Audiences smell BS instantly
• Platform algorithms favor native content
• Trust comes from relatability
• Perfect = ad = skip

Creator Selection:

• Match target demographic
• Natural on-camera presence
• Actually would use product
• Not over-produced style

Volume Strategy:

• Multiple creators same brief
• Each brings unique delivery
• Mix and match best clips
• Keep testing new faces

Source: LeadsIcon, Kamal FounderAds