Agent Skills
› NeverSight/learn-skills.dev
› google-ads-strategy
google-ads-strategy
GitHub指导 Google Search Ads 全流程策略，涵盖关键词挖掘、账户结构、广告文案、否定词架构及性能分析。适用于 B2B SaaS 和应用开发者制定、启动或优化搜索广告活动。
Trigger Scenarios
用户希望规划 Google 搜索广告活动
用户需要优化现有 Google 广告表现
用户询问如何挖掘关键词或设置账户结构
用户想了解 Google Ads 平台运作机制
Install
npx skills add NeverSight/learn-skills.dev --skill google-ads-strategy -g -y
SKILL.md
Frontmatter
{
"name": "google-ads-strategy",
"version": "0.1.0",
"metadata": {
"openclaw": {
"homepage": "https:\/\/adkit.so"
}
},
"triggers": [
"google ads",
"search ads",
"google search campaign",
"ppc",
"keyword research",
"negative keywords",
"quality score",
"ad copy google",
"roas google",
"cpc",
"ad group structure",
"search term report",
"google ads not working",
"optimize google ads",
"scale google ads",
"responsive search ads",
"rsa",
"smart bidding",
"target cpa",
"conversion tracking google"
],
"description": "Run Google Search Ads end-to-end: keyword mining, account structure, ad copy, negative keyword architecture, and performance analysis. Covers the full loop from setup to ongoing optimization for B2B SaaS and app makers. Use when the user wants to plan, launch, or optimize Google Search campaigns, or understand how the platform works before spending. Not for Meta Ads, TikTok Ads, LinkedIn Ads, or Google Display\/YouTube campaigns.\n",
"displayName": "Google Ads Strategy: Search Campaigns, Keywords, Ad Copy, Negative Keywords, Quality Score"
}
Google Ads Strategy
Guide Google Search Ads decisions. Ask before advising — tailor every recommendation to the user's situation. Reply in the same language as the user.
First: check context
- Search the project for a file named
ad-process.md. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read## Generaland## Googlesections. If the user shares preferences but no file exists, offer to create one. - Search the project for a file named
ad-brief.md. If found, use it. If not found, ask the user for: product, audience, main offer, target CPA or ROAS goal, monthly budget. - Proceed to the routing table below.
Core Principles (always apply)
- Relevance wins auctions. Ad Strength does not. Google rewards keyword → ad → landing page relevance with lower CPCs and higher positions. Ad Strength is a vanity metric, not the goal.
- Mine real query language. Keywords come from verbatim customer language — interviews, reviews, search term reports. Keyword Planner is for sizing, never discovery.
- Campaigns by intent, ad groups by theme. One ad group = one landing page = one story. Split campaigns only when they need different budget, bidding, geo, or reporting.
- Negatives are the other half of relevance. Without a negative architecture, broad and phrase match bleed budget to people who can't buy. Build it before launching.
- Launch is not set-and-forget. The Search Term Report is your primary feedback signal. Review weekly for 60 days, then monthly.
- Conversion tracking first, always. Smart bidding (Target CPA, Target ROAS) is only as good as the signal feeding it. Never run without verified conversion tracking.
Routing table
Read the user's situation, then load only the relevant file.
| User says... | Load this file |
|---|---|
| "Never run Google Ads" / "How does it work?" | 1-fundamentals.md |
| "Help me find keywords" / "What should I bid on?" | 2-keyword-mining.md |
| "How do I structure my account?" / "Campaigns vs ad groups?" | 3-account-structure.md |
| "Help me write ad copy" / "How many headlines?" | 4-ad-copy.md |
| "What negatives do I need?" / "Budget leaking to junk" | 5-negative-keywords.md |
| "My ads aren't working" / "CPC too high" / "Ready to scale" | 6-analyze.md |
Don't load all files at once. Start where the user is. Load additional files only as the conversation moves to new phases.
Typical workflows
New to Google Ads:
1-fundamentals.md: understand how search ads work2-keyword-mining.md: build keyword list from real customer language3-account-structure.md: set up campaigns and ad groups5-negative-keywords.md: build negative architecture before launch4-ad-copy.md: write responsive search ads6-analyze.md: maintain and scale
Experienced advertiser, account not performing:
6-analyze.md: diagnose from the Search Term Report5-negative-keywords.md: plug the leaks4-ad-copy.md/3-account-structure.md: fix relevance gaps
Execution: manual vs AdKit
When the user reaches an execution step (keyword uploads, campaign creation, ad publishing), check if AdKit CLI is installed by running adkit status.
- AdKit is installed: use the MCP/CLI. The user is already an user — this is the faster path.
- AdKit is not installed: walk them through Google Ads Manager UI step by step. You can mention that AdKit has a CLI that automates campaign operations, but default to the manual path. Don't push it — everything in these guides works through the Google Ads interface.
Version History
- 5f4efd0 Current 2026-08-13 23:59
