Agent Skills
› TheMattBerman/meta-ads-kit
› ad-creative-monitor
ad-creative-monitor
GitHub监控广告创意疲劳，通过检测CTR衰减、频次增加和CPC通胀等信号，识别需轮换的广告并提供优化建议。
Trigger Scenarios
检查广告创意疲劳
评估广告表现趋势
Install
npx skills add TheMattBerman/meta-ads-kit --skill ad-creative-monitor -g -y
SKILL.md
Frontmatter
{
"name": "ad-creative-monitor",
"metadata": {
"openclaw": {
"emoji": "😴",
"requires": {
"env": [],
"tools": [
"bash"
]
},
"user-invocable": true
}
},
"description": "Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level."
}
Ad Creative Monitor — Catch Fatigue Early
Creative fatigue is the silent killer of ad accounts. CTR drops 0.1% per day, frequency ticks up, CPC quietly inflates — and by the time you notice in Ads Manager, you've burned through budget.
This skill watches for those signals daily and flags creatives that need rotation.
How It Works
Fatigue Signals (ranked by severity)
| Signal | Threshold | Severity |
|---|---|---|
| CTR dropping 3+ days in a row | >20% decline from peak | 🔴 Critical |
| Frequency above 3.5 | Audience seeing ad too often | 🟡 Warning |
| CPC rising 3+ days in a row | >15% increase from baseline | 🟡 Warning |
| Impressions declining | Ad losing delivery | 🟠 Monitor |
The Check
# Run fatigue check (mock/read-only via local adapter)
./run.sh fatigue
Reports
Fatigue Check
Daily scan of all active ads for fatigue signals.
Tell me: "Check for creative fatigue"
Or: "Are any ads getting stale?"
Creative Leaderboard
Rank all active creatives by efficiency (CTR × spend volume).
Tell me: "Rank my creatives"
Or: "Which creatives are strongest?"
Rotation Recommendations
Based on fatigue signals, recommend which creatives to pause and when new ones are needed.
Tell me: "What needs to be rotated?"
Or: "Which ads need fresh creative?"
Invocation
- Pull ad-level insights with daily time increment via
./scripts/meta-kit.sh - Calculate day-over-day CTR, CPC, and frequency trends
- Flag any ad showing fatigue signals
- Compare against benchmarks in
ad-config.json - Present findings with clear severity ratings
- Recommend rotation schedule if fatigue detected
- Log findings to
workspace/brand/learnings.md
Writes
| File | What it contains |
|---|---|
workspace/brand/learnings.md |
Fatigue patterns, creative lifespan data |
Version History
- dffa0da Current 2026-07-24 21:56
