Agent Skills
› kostja94/marketing-skills
› backlink-analysis
backlink-analysis
GitHub指导进行SEO外链分析，包括链接档案审计、质量评估、毒性链接识别及竞争对手对比。涵盖关键指标监控与风险信号检测，提供优化建议及必要的拒链文件处理方案。
Trigger Scenarios
用户想要分析反向链接或审核链接档案
用户提及“反向链接分析”、“有毒链接”或“拒链文件”
Install
npx skills add kostja94/marketing-skills --skill backlink-analysis -g -y
SKILL.md
Frontmatter
{
"name": "backlink-analysis",
"metadata": {
"version": "1.0.1"
},
"description": "When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions \"backlink analysis,\" \"backlink audit,\" \"referring domains,\" \"toxic links,\" \"link profile,\" or \"disavow file.\" For acquisition, use link-building."
}
SEO Off-Page: Backlink Analysis
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- Backlink audit: Analyze profile; toxic links; competitive analysis
- Authority Score: Monitor domain/page authority; referring domains
Initial Assessment
Identify:
- Domain: Site to analyze
- Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
- Goals: Audit for issues, competitive analysis, or growth planning
Key Metrics
| Metric | Meaning |
|---|---|
| Referring domains | Number of unique sites linking |
| Backlinks | Total number of links |
| Domain Rating (DR) / Domain Authority (DA) | Domain strength score |
| Anchor text distribution | Mix of branded, generic, exact match |
| Link velocity | Rate of new links over time |
Analysis Framework
1. Quality Assessment
- Relevance: Do links come from related niches?
- Authority: Are referring domains trusted?
- Context: Editorial vs. footer/sidebar links?
- Anchor text: Natural or over-optimized?
2. Risk Signals
| Signal | Action |
|---|---|
| Toxic links | Consider disavow (use cautiously) |
| Spammy anchors | Diversify anchor text naturally |
| Link schemes | Remove or disavow |
| Sudden spike | Investigate; may trigger penalty |
3. Competitive Comparison
- Compare backlink profile to competitors
- Identify link gaps (sites linking to competitors but not you)
- Find link opportunities from competitor backlinks
- See competitor-research for full methodology
Disavow File
- Use only when necessary (manual penalty, toxic links)
- Submit via Google Search Console (see google-search-console for Links report and disavow submission)
- Caution: Over-disavowing can harm; use sparingly
- References: Google Disavow
Output Format
- Profile summary: Key metrics, trends
- Quality assessment: Strengths and weaknesses
- Risk signals: Toxic or suspicious links
- Recommendations: Link building priorities, disavow if needed
- Competitive insights: Link gap opportunities
Related Skills
- google-search-console: Links report, disavow file submission
- seo-monitoring: Backlink metrics in full SEO monitoring; quality vs quantity, referral ROI
- link-building: Use analysis to plan link building
- competitor-research: Competitor backlink analysis; link gap methodology
Version History
- 70987ba Current 2026-07-06 00:09
