The Opportunity and Risks for Consumer Startups in a Social Distancing World — A Framework for Consumer Attention.

The Opportunity and Risks for Consumer Startups in a Social Distancing World — A Framework for Consumer Attention.

摘要

We always talk about consumers’ attention as being finite, but how is it divided?

I imagine consumers as dividing their attention in a given day across three different types of “events” or modes: Events that span bigger blocks of contiguous time (“Rocks”), micro events that take advantage of attention gaps between or during those blocks (“Sand”), and things that can overlay over the other two (“Water”).