Agent Skills › AgriciDaniel/claude-ads › ads-budget

ads-budget

GitHub

用于制定和审查付费媒体预算、出价策略及投放节奏，涵盖ROI预测、分配优化与风险评估。

skills/ads-budget/SKILL.md AgriciDaniel/claude-ads

Trigger Scenarios

广告预算分配出价策略制定投放节奏规划投资回报分析

Install

npx skills add AgriciDaniel/claude-ads --skill ads-budget -g -y

More Options

Use without installing

npx skills use AgriciDaniel/claude-ads@ads-budget

指定 Agent (Claude Code)

npx skills add AgriciDaniel/claude-ads --skill ads-budget -a claude-code -g -y

安装 repo 全部 skill

npx skills add AgriciDaniel/claude-ads --all -g -y

预览 repo 内 skill

npx skills add AgriciDaniel/claude-ads --list

SKILL.md

Frontmatter

{
    "name": "ads-budget",
    "description": "Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs."
}

Budget and Bidding

Establish objective, conversion value, gross margin, cash constraints, sales capacity, attribution uncertainty, seasonality, and platform minimum evidence.
Normalize spend and outcomes to comparable windows and definitions.
Calculate break-even boundaries and show formulas, inputs, uncertainty, and sensitivity cases.
Distinguish committed baseline, controlled experiments, and reserve capacity.
Compare hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages alone.
Return a decision-complete plan with platform/campaign amount, timing, owner, guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed percentage scaling are optional heuristics, never universal authorization.