Ensuring the Successful Launch of Ads on Netflix


In November 2022, we introduced a brand new tier — Basic with ads. This tier extended existing infrastructure by adding new backend components and a new remote call to our ads partner on the playback path. As we were gearing up for launch, we wanted to ensure it would go as smoothly as possible. To do this, we devised a novel way to simulate the projected traffic weeks ahead of launch by building upon the traffic migration framework described here. We used this simulation to help us surface problems of scale and validate our Ads algorithms.



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