How Myntra’s Data Platform drives a seamless shopping experience for customers during its marquee events

How Myntra’ s Data Platform drives a seamless shopping experience for customers during its marquee events

摘要

The Data Platform at Myntra has come a long way in recent years. We began our journey of platform modernization a few years ago when we realized that we required a high-performance data platform that could handle the growing amounts of data and enable us to make faster, more informed decisions. Given Myntra’s size, we needed an enterprise-grade solution that could process a lot of data quickly and accurately while also giving us insight into performance metrics and trends in customer behavior. This was not an easy task.