Agent Skills › aitytech/agentkits-marketing › email-marketing

email-marketing

GitHub

提供电子邮件营销策略、自动化工作流设计及性能优化指导。涵盖邮件序列创建、送达率提升、受众细分及A/B测试，旨在提高用户参与度与转化率。

skills/email-marketing/SKILL.md aitytech/agentkits-marketing

Trigger Scenarios

创建邮件序列和自动化流程优化邮件打开率和点击率改善邮件送达率和收件箱放置设计生命周期邮件工作流对受众进行细分以实现个性化

Install

npx skills add aitytech/agentkits-marketing --skill email-marketing -g -y

More Options

Use without installing

npx skills use aitytech/agentkits-marketing@email-marketing

指定 Agent (Claude Code)

npx skills add aitytech/agentkits-marketing --skill email-marketing -a claude-code -g -y

安装 repo 全部 skill

npx skills add aitytech/agentkits-marketing --all -g -y

预览 repo 内 skill

npx skills add aitytech/agentkits-marketing --list

SKILL.md

Frontmatter

{
    "name": "email-marketing",
    "brand": "AgentKits Marketing by AityTech",
    "agents": [
        "email-wizard",
        "copywriter"
    ],
    "version": "1.0.0",
    "category": "core",
    "triggers": [
        "email marketing",
        "email campaign",
        "newsletter",
        "deliverability",
        "open rate",
        "click rate",
        "email automation",
        "email list"
    ],
    "difficulty": "intermediate",
    "description": "Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.",
    "prerequisites": [
        "copywriting"
    ],
    "related_skills": [
        "email-sequence",
        "copywriting",
        "analytics-attribution"
    ],
    "success_metrics": [
        "open_rate",
        "click_rate",
        "conversion_rate",
        "unsubscribe_rate"
    ],
    "mcp_integrations": {
        "optional": [
            "hubspot"
        ]
    }
}

Email Marketing

Email campaign strategy, automation, and optimization for engagement and conversion.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply email expertise when:

Creating email sequences and automations
Improving deliverability and inbox placement
Optimizing open rates and click rates
Designing lifecycle email workflows
Segmenting audiences for personalization
A/B testing email elements

Core Concepts

Email Types & Timing

Type	Purpose	Timing	Frequency
Welcome	Onboard new subscribers	Immediate (<5 min)	Once
Nurture	Build trust over time	Drip sequence	1-2x/week
Promotional	Drive sales/signups	Campaign-based	1-4x/month
Transactional	Confirm actions	Triggered	As needed
Re-engagement	Win back inactive	30-90 days inactive	Once per cycle

Email Performance Benchmarks

Metric	Acceptable	Good	Excellent
Open Rate	15-20%	20-25%	25%+
Click Rate	1-2%	2-5%	5%+
Click-to-Open	10-15%	15-20%	20%+
Unsubscribe	<1%	<0.5%	<0.2%
Bounce Rate	<5%	<2%	<0.5%
Spam Complaint	<0.1%	<0.05%	<0.01%

Email Anatomy

From: [Name] from [Brand] <email@domain.com>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)

[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]

[Signature with human touch]

Subject Line Formulas

Formula	Example	Best For
Question	"Still struggling with [pain]?"	Engagement
How-to	"How to [achieve outcome] in [time]"	Education
Curiosity	"[X] thing [audience] forget about [topic]"	Opens
Social Proof	"How [customer] got [result]"	Conversion
Urgency	"[X] hours left: [offer]"	Promotions
Personal	"{{first_name}}, quick question"	Response

Sequence Framework

Welcome Sequence (7 days, 5 emails):

Day 0: Welcome + deliver lead magnet
Day 1: Quick win / immediate value
Day 3: Brand story / why we exist
Day 5: Social proof / case study
Day 7: Engagement check / preferences

Nurture Sequence (6 weeks):

Week 1-2: Problem awareness
Week 3-4: Solution education
Week 5-6: Product introduction + offer

Segmentation Strategy

Segment Type	Criteria	Use For
Engagement	Open/click behavior	Re-engagement targeting
Interest	Content consumed	Topic personalization
Lifecycle	Lead stage	Funnel-appropriate content
Demographic	Role, company size	Message customization
Behavioral	Website actions	Trigger-based emails

Best Practices

Deliverability Excellence

Warm Up New Domains: Gradual volume increase
Authentication: SPF, DKIM, DMARC properly configured
List Hygiene: Remove bounces and inactive regularly
Engagement Signals: Encourage replies, adds to contacts

Copy Excellence

Mobile First: 60%+ read on mobile
Scannable: Short paragraphs, bullets, bold
One CTA: Don't compete with yourself
Personal Tone: Write to one person, not a list

Testing Excellence

Subject Lines: Always A/B test
Send Times: Find optimal windows per segment
Content Length: Test short vs. long
CTA Buttons: Text, color, placement

Agent Integration

Agent	How They Use This Skill
`email-wizard`	Sequence design, automation setup
`copywriter`	Email copy creation
`lead-qualifier`	Segmentation criteria, triggers
`continuity-specialist`	Re-engagement strategies

Anti-Patterns to Avoid

Anti-Pattern	Why It's Wrong	Do This Instead
Buying email lists	Destroys deliverability	Build organic list
No segmentation	Irrelevant content = unsubscribes	Segment by behavior
Too many CTAs	Confuses reader, dilutes clicks	One primary CTA
No unsubscribe	Illegal + spam complaints	Clear, easy unsubscribe
Batch and blast	No personalization	Behavior-triggered emails