Unveiling the process: The creation of our powerful campaign builder

Unveiling the process: The creation of our powerful campaign builder

摘要

In our system, we use the term “treatment” to refer to the core unit of a full IFTTT data structure. A treatment is an amalgamation of three key elements - an event, conditions (which are optional), and actions. For example, consider a promotional campaign that offers “100 GrabPoints for completing a ride paid with GrabPay Credit”. This campaign can be transformed into a treatment in which the event is “ride completion”, the condition is “payment made using GrabPay Credit”, and the action is “awarding 100 GrabPoints”.

Data generated across various Kafka streams by multiple services within Grab forms the crux of events and conditions for a treatment. Trident processes these Kafka streams, treating each data object as an event for the treatments. It evaluates the set conditions against the data received from these events. If all conditions are met, Trident then executes the actions.