Agent Skills
› cbrock84/headcount
› marketing-planning
marketing-planning
GitHub用于制定营销计划，涵盖目标设定、渠道组合、预算分配及效果衡量。适用于年度或季度规划、预算辩护及方案压力测试，帮助明确增长约束并优化资源投入。
Trigger Scenarios
制定年度或季度营销计划
需要分配或辩护营销预算
营销活动缺乏方向感需梳理
在承诺前对计划进行压力测试
Install
npx skills add cbrock84/headcount --skill marketing-planning -g -y
SKILL.md
Frontmatter
{
"name": "marketing-planning",
"description": "Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment."
}
Marketing planning
Start from the constraint, not the calendar
Name the single thing limiting growth right now: not enough people know, not enough of the right people know, they know but do not believe, they believe but do not act, or they act but do not stay. Each implies a different plan. A plan that funds all five funds none properly.
Structure
- Objective — one primary number with a date. Supporting metrics are supporting.
- The constraint and the evidence for it.
- Segments — who, in priority order, and who is explicitly out of scope this period.
- Channel mix — three tiers:
- Proven — working now; fund to capacity, then stop. Most channels have a ceiling and spending past it buys worse customers.
- Scaling — evidence but not yet at capacity; the growth budget.
- Experimental — capped at a share you can lose entirely without missing the objective.
- Sequencing — what has to be true before each thing starts. Content before paid, positioning before content.
- Budget — by tier and channel, with the fixed-versus-variable split visible.
- Measurement — the leading indicator per channel and when it should first move. A channel with no stated read-by date runs forever.
- Kill criteria — what result stops each experiment. Decided in advance, when it is cheap.
Pressure-test before committing
- What must be true for this to work, and which of those is least certain?
- What happens at half the budget? If the plan collapses, it has no core.
- Which line item would you cut first? If nothing, the plan is not prioritized.
- Where does this depend on another team delivering, and have they agreed?
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Plan channel activity before positioning is settled.
- Fund an experiment you cannot afford to have fail.
- Report a plan without stating what did not get funded and why.
Version History
-
98d1c17
Current 2026-09-22 00:30
为marketing-planning技能添加了FTC广告与营销指南作为权威来源，并更新了相关引用配置。
- d58a7ee 2026-09-02 21:07
