Agent Skills › luongnv89/claude-howto › brand-voice

brand-voice

GitHub

确保所有沟通内容符合品牌语气和语调指南，适用于营销文案、客户沟通和公开内容的创作与审核。

03-skills/brand-voice/SKILL.md luongnv89/claude-howto

Trigger Scenarios

创建营销文案撰写客户沟通内容生成面向公众的内容用户提及品牌语气或写作风格

Install

npx skills add luongnv89/claude-howto --skill brand-voice -g -y

More Options

Non-standard path

npx skills add https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice -g -y

Use without installing

npx skills use luongnv89/claude-howto@brand-voice

指定 Agent (Claude Code)

npx skills add luongnv89/claude-howto --skill brand-voice -a claude-code -g -y

安装 repo 全部 skill

npx skills add luongnv89/claude-howto --all -g -y

预览 repo 内 skill

npx skills add luongnv89/claude-howto --list

SKILL.md

Frontmatter

{
    "name": "brand-voice",
    "description": "Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.",
    "user-invocable": false
}

Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

Simplicity: Make complex things simple
Reliability: Rock-solid execution
Empowerment: Enable human creativity

Tone of Voice

Friendly but professional - approachable without being casual
Clear and concise - avoid jargon, explain technical concepts simply
Confident - we know what we're doing
Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

Use "you" when addressing readers
Use active voice: "Claude generates reports" not "Reports are generated by Claude"
Start with value proposition
Use concrete examples
Keep sentences under 20 words
Use lists for clarity
Include calls-to-action

Don'ts ❌

Don't use corporate jargon
Don't patronize or oversimplify
Don't use "we believe" or "we think"
Don't use ALL CAPS except for emphasis
Don't create walls of text
Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

Claude (not "the Claude AI")
Code generation (not "auto-coding")
Agent (not "bot")
Streamline (not "revolutionize")
Integrate (not "synergize")

❌ Avoid Terms

"Cutting-edge" (overused)
"Game-changer" (vague)
"Leverage" (corporate-speak)
"Utilize" (use "use")
"Paradigm shift" (unclear)

Examples

✅ Good Example

"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value

Last Updated: August 4, 2026 Claude Code Version: 2.1.220 Sources:

https://code.claude.com/docs/en/skills Compatible Models: Claude Fable 5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Opus 4.8, Claude Haiku 4.5