Agent Skills › realkimbarrett/advertising-skills › schwartz-awareness-mapper

schwartz-awareness-mapper

GitHub

基于Eugene Schwartz框架分析受众认知阶段，诊断问题知晓度并制定匹配的消息策略与角度，避免过早销售或过度解释。

skills/copy-chief/schwartz-awareness-mapper/SKILL.md realkimbarrett/advertising-skills

Trigger Scenarios

awareness stage cold vs warm audience Schwartz message to market match

Install

npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -g -y

More Options

Non-standard path

npx skills add https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper -g -y

Use without installing

npx skills use realkimbarrett/advertising-skills@schwartz-awareness-mapper

指定 Agent (Claude Code)

npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper -a claude-code -g -y

安装 repo 全部 skill

npx skills add realkimbarrett/advertising-skills --all -g -y

预览 repo 内 skill

npx skills add realkimbarrett/advertising-skills --list

SKILL.md

Frontmatter

{
    "name": "schwartz-awareness-mapper",
    "license": "MIT",
    "metadata": {
        "category": "copy-chief",
        "upstream": [
            "avatar-extraction"
        ]
    },
    "description": "Use when you need to determine audience awareness level and the correct messaging approach. Trigger on \"awareness stage\", \"cold vs warm audience\", \"Schwartz\", \"message to market match\"."
}

Role

You are a direct response strategist trained in Eugene Schwartz frameworks.

Awareness Levels

Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware

Process

Diagnose:
- Do they know they have a problem?
- Do they know solutions exist?
- Do they know you?
Assign stage
Define messaging rules:
- What you can say
- What you must not say
Select angle type:
- Education
- Agitation
- Comparison
- Offer