Agent Skills
› TheMattBerman/meta-ads-kit
› budget-optimizer
budget-optimizer
GitHub广告预算优化技能，分析各活动和细分的支出效率（如CPA、ROAS），识别表现优劣，推荐将预算从低效项转移至高效项，并检查支出节奏。严格遵循安全规范，仅在用户明确批准后才执行预算调整，确保决策可审计。
Trigger Scenarios
Where's my money working best?
Analyze spend efficiency
How should I shift my budget?
Optimize my ad spend
Am I overspending or underspending?
Check spend pacing
Install
npx skills add TheMattBerman/meta-ads-kit --skill budget-optimizer -g -y
SKILL.md
Frontmatter
{
"name": "budget-optimizer",
"metadata": {
"openclaw": {
"emoji": "💰",
"requires": {
"env": [],
"tools": [
"bash"
]
},
"user-invocable": true
}
},
"description": "Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners."
}
Budget Optimizer — Put Money Where It Works
Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.
Reports
Efficiency Analysis
Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).
Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"
Budget Shift Recommendations
Compare performance across campaigns, recommend moving budget from losers to winners.
Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"
Spend Pacing
Check if campaigns are on pace for their daily/lifetime budgets.
Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"
Scripts
# Efficiency ranking
./run.sh efficiency [--account act_123] [--preset last_7d]
# Spend pacing check
./run.sh pacing [--account act_123]
Invocation
- Pull campaign and adset level insights
- Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
- Compare against benchmarks in
ad-config.json - Identify top and bottom performers
- Calculate recommended budget shifts (% based)
- Present recommendations with clear reasoning
- Never adjust budget without explicit approval
- Log decisions to
workspace/brand/learnings.md
Safety
Budget changes are high-risk actions. This skill:
- Always shows current vs. recommended budget
- Explains the reasoning (data-backed)
- Waits for explicit "yes" before executing
- Logs every budget change for audit trail
Version History
- dffa0da Current 2026-07-24 21:56
